Carphone Warehouse 2014 Annual Report Download - page 13
Download and view the complete annual report
Please find page 13 of the 2014 Carphone Warehouse annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.STRATEGIC REPORT
PROVEN SUCCESS
THROUGH BEST
BUY MOBILE
Best Buy Mobile was launched
in as a partnership with Best
Buy, through which CPW received
a profit share. Stores, based on
the Carphone Warehouse model,
were rolled out across Best Buy's
'Big Box' stores, as well as on a
stand-alone basis in the US. The
venture was a resounding success
and in January the Group
disposed of its interest in Best Buy
Mobile for a total consideration
of£m.
CPW aims to replicate the
success of the Best Buy Mobile
SIS concept, by providing a
specialist connected products
andservices proposition on
behalf of retailers with larger
store formats, who enjoy
significant footfall but who lack
expertise in the mobile field.
PARTNERSHIPS AND MANAGED SERVICES
CPW has taken the opportunity to leverage its retail expertise to build store-in-store
("SIS") partnerships and provide other retail services, making these services
available toretailers, MNOs and manufacturers.
We have SIS partnerships in the Netherlands and Ireland, and currently run stores
onbehalf of MNOs in Spain, Portugal and Germany.
Carphone Warehouse Group plc
Annual Report 2014 11