Carphone Warehouse 2014 Annual Report Download - page 13

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STRATEGIC REPORT
PROVEN SUCCESS
THROUGH BEST
BUY MOBILE
Best Buy Mobile was launched
in as a partnership with Best
Buy, through which CPW received
a profit share. Stores, based on
the Carphone Warehouse model,
were rolled out across Best Buy's
'Big Box' stores, as well as on a
stand-alone basis in the US. The
venture was a resounding success
and in January  the Group
disposed of its interest in Best Buy
Mobile for a total consideration
of£m.
CPW aims to replicate the
success of the Best Buy Mobile
SIS concept, by providing a
specialist connected products
andservices proposition on
behalf of retailers with larger
store formats, who enjoy
significant footfall but who lack
expertise in the mobile field.
PARTNERSHIPS AND MANAGED SERVICES
CPW has taken the opportunity to leverage its retail expertise to build store-in-store
("SIS") partnerships and provide other retail services, making these services
available toretailers, MNOs and manufacturers.
We have SIS partnerships in the Netherlands and Ireland, and currently run stores
onbehalf of MNOs in Spain, Portugal and Germany.
Carphone Warehouse Group plc
Annual Report 2014 11