Canon 2008 Annual Report Download - page 41

Download and view the complete annual report

Please find page 41 of the 2008 Canon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 102

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102

39
V
IXIA HF11 (HF11 in some areas
)
PowerShot SD880 IS DIGITAL ELPH (DIGITAL IXUS 870 IS in some areas
)
VIXIA HF11
(
HF11 in some areas
)
PowerS
h
ot SD1100 IS DIGITAL ELP
H
(DIGITAL IXUS 80 IS in some areas)
Fi
sca
l 2
008
R
e
vi
ew
Net sales in the Cameras business
totaled ¥1,042.0 billion, a
y
ear-on-
y
ear decrease o
f
9.6%. Despite severe
conditions in the econom
y
, unit sales o
f
Canon’s
d
i
g
ita
l
cameras increase
d
approxi
-
mate
l
y 4%. T
h
e
d
rop in sa
l
es is attri
b
ut
-
able to falling prices of digital cameras
and the appreciation of the yen.
In digital SLR cameras, Canon
introduced new products to the
market in both low-end and mid
-
ran
g
e models. The Compan
y
en
j
o
y
ed
stron
g
sa
l
es an
d
wor
ld
wi
d
e popu
l
arit
y
of the new EOS Di
g
ital Rebel XSi (EOS
450D in some areas), as well as for
p
revious mo
d
e
l
s, suc
h
as t
h
e a
d
-
v
a
n
ced
-
a
m
ateu
r m
ode
l E
OS
40D. Al
so
in the advanced-amateur category,
a
mid high expectations from custom
-
e
rs we released the EOS 5D Mark II
,
w
hich
f
eatures not onl
y
enhanced
i
ma
g
e qualit
y
but also
f
ull HD video
c
apturin
g
—e
ff
ectivel
y
rede
fi
nin
g
the
d
i
g
ita
l
SLR camera. In a
dd
ition, unit
s
a
l
es in emer
g
in
g
mar
k
ets expan
d
e
d
,
l
ed by the EOS Digital Rebel XS
(
EOS
1
000D in some areas
)
. In line with the
o
verall growth in the sales of digital
S
LR cameras
,
unit sales o
f
inter-
c
han
g
eable lenses also increased.
In compact di
g
ital cameras, the
m
ar
k
et
g
rew s
l
i
gh
t
ly
in 2008
b
ut
d
eman
d
pl
ummete
d
towar
d
t
h
e en
d
o
f the year and prices continued to
f
all. Unit sales were u
p
as the Com
-
p
any strengthened its product lineup
w
ith 16 new models led by the stylish
PowerShot SD1100 IS DIGITAL ELPH
(
DIGITAL IXUS 80 IS in some areas
)
and
the PowerShot SD880 IS DIGITAL ELPH
(DIGITAL IXUS 870 IS in some areas).
In HD camcor
d
ers
,
we
l
aunc
h
e
d
the VIXIA HF11 (HF11 in some areas)
camcorder, which can record full HD
images at 1,920 x 1,080 pixe
l
s to an
internal fl ash memory (32GB) and
removable SDHC card.
In LCD projectors, Canon intro-
duced its top-o
f
-the-line WUX10
pro
j
ector in 2008. The Compan
y
equippe
d
t
h
e wi
d
e-screen pro
j
ector
with its own WUXGA (1,920 x 1,200
p
ixel) LCOS
p
anels and uni
q
ue o
p
tical
engine, AISYS, to
d
e
l
iver precise co
l
or
reproduction and stunning resolution
that sur
p
asses that of 1080 full HDTV
.
EOS Digita
l
Re
b
e
l
XSi
(EOS 450D in some areas)
R
EAL
i
S WUX10
(
XEED WUX10 in some areas
)