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30
WWF
Co
n
se
rv
atio
n P
a
r
t
n
e
r
Since becoming the fi rst Conservation Partner of
WWF, the global wildlife conservation organization,
in 1998, Canon Europe has been supporting
various WWF activities in Europe, the Middle East
and A
f
rica by providing them with equipment and
supplies as well as technical assistance. Canon
Europe helps WWF to di
g
itize its superb ima
g
e
co
ll
ection an
d
to ma
k
e it rea
d
i
ly
avai
l
a
bl
e on
l
ine to
its
g
lobal network of WWF offi ces. There are
current
l
y more t
h
an 16,000 images avai
l
a
bl
e in t
h
e
P
hoto
D
atabase.
Canon Hope Elementar
y
Schools
Canon places a priorit
y
on providin
g
educational
opportunities to nurture
f
uture
g
enerations. In
Da
l
ian, C
h
ina, t
h
e Compan
y
b
e
g
an supportin
g
“T
h
e Project Hope” in 1995, a program organize
d
by the China Youth Development Foundation for
supporting children who have diffi culty attending
school. Since then, Canon has funded the construc
-
tion o
f
schools and every year donates school
supplies and equipment such as liquid-cr
y
stal
pro
j
ectors. In 2007, we extended the scope o
f
support activities to cover t
h
e entire countr
y
w
h
i
l
e
contributin
g
to four more schools in 2008 and
2009. Canon emp
l
o
y
ees
d
onate to t
h
e pro
j
ect, an
d
t
h
e Company
h
as active
l
y promote
d
exc
h
anges
with the schools, sending employee volunteers to
give lessons on digital cameras.
The Tsuzuri Pro
j
ec
t
Canon launched the Tsuzuri Pro
j
ec
t
with Kyoto
t
Culture Association (NPO) in 2007 with the
g
oal o
f
preservin
g
an
d
passin
g
on important Japanese cu
l
tura
l
properties using a
d
vance
d
d
igita
l
tec
h
no
l
ogies. T
h
e
project emp
l
oys Canon’s
d
igita
l
SLR cameras to p
h
oto
-
graph historical artifacts and its large-format inkjet
printers to print out images. Skilled artisans can apply
C
anon su
pp
orts
research and educa
-
t
i
o
n
a
l
act
ivi
t
i
es
at
Ye
ll
owstone Nationa
l
Park b
y
providin
g
e
quipment
f
or use in
recordin
g
research
a
ctivities an
d
t
h
e
d
i
g
itization of the
p
ar
k
’s arc
h
ives.
Canon Europe has been the
fi
rst Conservation Partner o
f
the WWF since 1998
.
©
WWF-
C
anon
/
Yves-Jacques REY-MILLE
T