Canon 2008 Annual Report Download - page 2

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CONTENTS
FINANCIAL HIGHLIGHTS ............................. 1
TO OUR STOCKHOLDERS ............................ 2
MESSAGE FROM THE PRESIDENT ............... 6
EXCELLENT GLOBAL CORPORATION
PLAN—PHASE III .......................................... 8
CORPORATE GOVERNANCE ........................ 16
CORPORATE FUNCTIONS ............................ 20
RESEARCH & DEVELOPMENT
PRODUCTION
SALES & MARKETING
CORPORATE SOCIAL RESPONSIBILITY
PRODUCT GROUPS ...................................... 32
OFFICE IMAGING PRODUCTS
COMPUTER PERIPHERALS
CAMERAS
OPTICAL AND OTHER PRODUCTS
MAJOR CONSOLIDATED SUBSIDIARIES ..... 42
FINANCIAL SECTION .................................... 43
TRANSFER AND REGISTRAR’S OFFICE ....... 98
STOCKHOLDER INFORMATION .................. 98
Cover Photo:
Equipped with Dual Flash Memory, this lightweight and
compact video camcorder realizes reduced noise through
Canon’s CMOS sensor and 1,920 x 1,080 Full HD high image
quality. The dual memory allows users to enjoy capturing,
viewing and saving images with ease.
CORPORATE PROFILE
Canon is engaged in the development, manufacture and sale of a growing
lineup of copying machines, printers, cameras, optical and other products
that meet a diverse range of customer needs. The Canon brand is well
recognized and trusted throughout the world by the individuals, families,
offi ces and industries that use Canon products. In 1996, Canon launched
its Excellent Global Corporation Plan and has since delivered a series of
strong performances. After this period of sustained growth, however, the
Company is confronting an unprecedented downturn in worldwide fi nan-
cial and economic markets. Despite the onset of harsh operating condi-
tions, Canon remains at the forefront of an industry that continues to
experience the spread of globalization and broadband networks. Leverag-
ing its strengths in cross-media imaging through advanced synergies
among digital imaging equipment and technologies, Canon will reinforce
its robust position in preparation for the next economic upturn. As a part
of these endeavors, and in its efforts to fulfi ll its duties to investors and
society, Canon will continue to emphasize good corporate governance and
promote activities that contribute to the environment and society.
CORPORATE PHILOSOPHY: Kyosei
The corporate philosophy of Canon is kyosei. A concise defi nition of
this word would be “Living and working together for the common
good,” but our defi nition is broader: “All people, regardless of race,
religion or culture, harmoniously living and working together into the
future.” Unfortunately, the presence of imbalances in our world in
such areas as trade, income levels and the environment hinders the
achievement of kyosei.
Addressing these imbalances is an ongoing mission, and Canon is
doing its part by actively pursuing kyosei. True global companies must
foster good relations, not only with their customers and the communities
in which they operate, but also with nations and the environment. They
must also bear the responsibility for the impact of their activities on
society. For this reason, Canon’s goal is to contribute to global prosperity
and people’s well-being, which will lead to continuing growth and bring
the world closer to achieving kyosei.
CORPORATE GOAL
Canon is shifting its emphasis more toward improved management
quality from sound growth, carrying out its medium- to long-term
management plan, the Excellent Global Corporation Plan. This decision
was made in light of the current worldwide fi nancial crisis and unprec-
edented downturn in the global economy. With the aim of attaining the
status of being among the global top 100 companies in terms of key
performance indicators, Canon is accelerating management quality
improvement initiatives.