Canon 2008 Annual Report Download - page 14

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12
Despite severe conditions in the global
econom
y
, in 2008 Canon held its No. 1
position
f
or core products, includin
g
d
i
g
ita
l
cameras,
l
aser
b
eam printers
(LBPs), ex
p
osure e
q
ui
p
ment for LCDs
an
d
b
roa
d
castin
g
l
enses. To maintain
t
h
e top position, t
h
e Company wi
ll
work to differentiate its
p
roduct
technologies and release new prod
-
ucts to the marketplace with oppor-
tune timin
g.
Canon is stren
g
thenin
g
the in-
house development o
f
its ke
y
compo
-
n
e
n
ts
as
a
m
ea
n
s
to
d
iff
e
r
e
n
t
i
ate
a
n
d
accumu
l
ate its tec
h
no
l
o
g
ies, increase
pro
d
uct qua
l
ity an
d
re
d
uce costs. In
2008, the Company completed a new
f
acility in Kawasaki, Japan, to develop
and produce in-house semiconductor
devices, includin
g
Complementar
y
Metal Oxide Semiconductor (CMOS)
sensors, which are ke
y
components of
d
i
g
ita
l
cameras.
A
l
so in cameras, Canon strengt
h-
ened its lineups and released digital
single lens refl ex (SLR) cameras for
advanced amateurs. In addition
,
the
Compan
y
worked to improve the per
f
or-
mance and processin
g
power o
f
its
Di
g
italIma
g
in
g
IC (DIGIC) ima
g
in
g
pro
-
cessors, another ke
y
component of
d
i
g
ita
l
cameras.
In of ce imaging products, Canon is
strengthening its solutions business by
E
F lenses for EOS cameras en
j
o
y
wholehearted popularit
y
as the telephoto lenses of choice for
s
ports me
d
ia on site at internationa
l
soccer matc
h
es an
d
ot
h
er sporting events aroun
d
t
h
e wor
ld.
In-house
p
roduction of CMOS sensors
leveraging its Multi
f
unction Embedded
Application Plat
f
orm (MEAP), which
allows the customization o
f
networked
multi
f
unctional devices (MFDs). In 2008,
we sur
p
assed the 100,000 mark for
cumu
l
ative MEAP a
ppl
ication
l
icenses.
Aiming to press a
h
ea
d
in 2009, t
h
e
Company has further stepped up the
development of its next-generation
plat
f
orms
f
or multi
f
unction products
with
g
reatl
y
enhanced s
y
stems and
operabilit
y
.
In exposure equipment
f
or LCDs,
Canon maintaine
d
its No. 1
p
osition in
2008, enhancing its sales of the MPAsp
-
H700 LCD exposure system for eighth
-
generation panels.
Looking ahead, an important
element
f
or achieving the overwhelm
-
in
g
No. 1 position in the market is
cross-media ima
g
in
g
, a concept that
rea
l
izes
h
i
gh
-
l
eve
l
s
y
ner
g
ies amon
g
Canon’s in
p
ut an
d
out
p
ut
p
ro
d
ucts as
a
m
ea
n
s
to
m
eet
t
h
e
n
eeds
o
f
ou
r
information society.
1. Achievin
g
the overwhelmin
g
No. 1 position worldwide in
all current core businesse
s
EXCELLENT GLOBAL CORPORATION PLANPHASE III