Canon 2008 Annual Report Download - page 13

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11
E
xternal Ratin
gs
•
Fin
a
n
c
i
a
l Tim
es
G
l
oba
l
500
(March 31, 2008 issue
)
Mar
k
et va
l
ue ran
k
ing: 11
0
(
9th in the Technolo
gy
Hardware & Equipment Cate
g
or
y)
•
F
O
RT
U
NE
G
l
oba
l
500
(Jul
y
21, 2008 issue)
Revenues rankin
g
: 18
9
(5th in the Computers, Offi ce Equipment cate
g
or
y)
Profi ts rankin
g
: 126
(5th in the Computers, O
ffi
ce Equipment cate
g
or
y)
•
B
us
in
ess
W
eek
“B
est
G
l
oba
l Br
a
n
ds
”
o
f 2
008
(September 29, 2008 issue
)
Rankin
g
: 3
6
(4th amon
g
all Japanese companies)
FORTUNE Global 500 is a registered trademark of
FORTUNE Magazine, a division of Time Inc. in the
U
ni
ted
States
o
f Am
e
ri
ca
.
Excellent Global Corporation Pla
n
In 1996, Canon kicked off its medium- and long-term Excellent Global Corporation Plan, which is divided into a series of fi ve
-
y
ear terms with distinct strate
g
ies and tar
g
ets under a sin
g
le overarchin
g
vision: “In accordance with the philosoph
y
o
f
ky
osei
,
Canon will continue contributing to society through technological innovation, aiming to be a corporation worthy o
f
admira-
tion an
d
res
p
ect wor
ld
wi
d
e.”
Phase I—Strengthening Financial Health
In Phase I of the Excellent Global Corporation Plan, Canon set out to strengthen its fi nancial health with reforms in all aspects
o
f
its business. The Compan
y
made all-out e
ff
orts to establish the policies o
f
“total optimization” and “
f
ocus on pro
fi
t” while
carrying out the selection and concentration o
f
business areas.
Phase II—Becoming No. 1 in Core Businesses
Having solidi
fi
ed its
fi
nancial
f
oundation in Phase I, Canon launched Phase II with the goal o
f
becoming No. 1 globally in all its
major areas of business. Placing strong emphasis on product competitiveness, the Company captured the top global market
share
f
or man
y
o
f
its core products. Sales and income
g
rew steadil
y
each
y
ear
.
5 KEY STRATEGIE
S
1
. Ac
h
ieving t
h
e overw
h
e
l
ming No. 1 position
wor
ld
wi
d
e in a
ll
current core
b
usinesse
s
2. Expandin
g
business operations throu
gh
d
iv
e
r
s
ifi
cat
i
on
3. Identi
fy
in
g
new business domains and
a
ccumu
l
ating require
d
tec
h
no
l
ogie
s
4
. Establishin
g
new production s
y
stems t
o
s
ustain international com
p
etitivenes
s
5
. Nurturing tru
l
y autonomous in
d
ivi
d
ua
ls
a
nd promotin
g
e
ff
ective corporate re
f
orms