Canon 2007 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2007 Canon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 102

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102

MESSAGE FROM THE PRESIDENT
6
Our priority goals for fiscal 2008 attest
to Canon’s ambition and commitment to
become a ¥6 trillion company
Priority Goals for Fiscal 2008
2008 marks the third year of Phase III. Driven by the overar-
ching aim of joining the global top 100 companies by the
final year of Phase III, we are therefore entering an important
period. Recognizing that all measures have been put in place
for improving profit generation and that the Group is com-
mitted to all-out efforts, we are confident that Canon will
achieve sales and profit growth for a ninth consecutive year.
The first of our priority goals in 2008 is to implement
sound strategies designed to secure the overwhelming No. 1
position in the Company’s core businesses. Ultimately, this
means delivering superior products that are rooted in innova-
tive technologies. Canon is well prepared to further solidify
its No. 1 share of the rapidly expanding digital single lens
reflex (SLR) camera market, as well as the compact digital
camera, copying machine and laser beam printer (LBP) mar-
kets in 2008. As for other markets, while we have many
products positioned among the top three, we will work to
further boost our ranking. In addition, we are building on
the innovative concept of cross-media imaging, a sophisticat-
ed combination of input and output devices. Cross-media
imaging will further increase synergies among Canon’s
products and raise their added value. Furthermore, by lever-
aging Canon’s strengths in advanced technologies for
optics, sensing, image processing, simulation, and software,
we are aiming to become the world’s premier digital imag-
ing company.
We have also set the priority goal of ensuring the highest
level of product quality. With the expansion of the global
market, and in line with substantial growth in production
volumes of Canon’s products, product quality risk factors are
increasing. We recognize that a single recall of a defective
product or part could result in massive costs and, more
importantly, a loss of the trust built up over the years among
customers and society. Therefore, we are implementing strin-
gent measures for ensuring the highest standards of product
quality. In addition to product quality, Canon is basically
revising and improving safety and risk controls.
We will reinforce environmental management as a priori-
ty goal. To this end, we will introduce broad measures that
effectively bind the Company’s responsibility to society and
the environment with the aim of raising product competitive-
ness. As environmental problems intensify across the globe,
Canon will make every effort to raise awareness and pro-