Canon 2007 Annual Report Download - page 29

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27
Canon Europa celebrated
its 50th anniversary of
business at a party held
in Monaco
more effectively directing sales and marketing chan-
nels. The Company also took steps to strengthen its
own sales and marketing structure for the Middle
East by establishing sales companies with a strong
focus on the UAE and Turkey.
Asia and Oceania
Canon reported revenue and profit growth in Japan in
fiscal 2007, with sales increasing 1.6% year on year to
¥947.6 billion, representing 21.1% of the Company’s
consolidated sales.
Along with its M&A activities aimed at grooming IT
solutions as a core business, Canon Marketing Japan
worked toward establishing next-generation businesses
and expanding profits in its business solutions, con-
sumer products, and industrial equipment businesses.
Sales in Oceania and Asian countries were up
11.5%, reaching ¥698.3 billion, which accounts for
15.6% of consolidated sales.
In the growth markets of India and Vietnam, year-
on-year sales dramatically increased. Canon also
reported steady sales growth in other Asian countries.
Celebrating its 10th anniversary in China, 2007 will be
remembered as the year in which Canon Asia EXPO
2007 was held in Beijing and the Company first
achieved US$1 billion in sales.
Extending its reach across emerging markets
including Thailand and Indonesia, the Company will
also bolster its sales and marketing activities in tune
with the needs and unique characteristics of each
country and region.
In Oceania, Canon Australia achieved a remarkable
jump in unit sales of large-format printers. The compa-
ny will boost its solutions business in the finance, legal
and government sectors.
Showcasing the appeal of Canon’s imaging products and
technologies at the Canon Asia EXPO 2007 in Beijing, China