Canon 2007 Annual Report Download - page 37

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35
Color imageRUNNER C5185
(iR C5185)
imageRUNNER 3025
(iR3025)
Fiscal 2007 Review
Sales in the Office Imaging Products business
totaled ¥1,290.8 billion in 2007, up 8.8%
year on year.
Reflecting the shift to color products, sales
of color MFDs were strong in every region as
Canon released new models, including the
low-end Color imageRUNNER C2880 (iR
C2880 in some areas) and the high-end Color
imageRUNNER C5185 (iR C5185 in some
areas). In Europe, the Americas, and Asia
excluding Japan and Oceania, the Company’s
sales grew more than 20% on a unit basis.
Sales of monochrome network digital
MFDs also increased, through such new
products as the imageRUNNER 3025 (iR 3025
in some areas), which boasts low power
consumption. Although the domestic market
was sluggish, double-digit growth was
recorded in Asia and Oceania.
In 2007, Canon signaled its full-fledged
entry into the commercial printing industry by
launching the imagePRESS C7000VP digital
color printing device. Despite its release
almost halfway into the fiscal year, the
C7000VP significantly contributed to sales
Innovative Product — imagePRESS C7000VP
Canon started sales of the imagePRESS C7000VP for short-run printing
jobs in the printing and copying industries in the POD market in 2007.
Canon’s color POD products are built on electrophotographic tech-
nologies cultivated for its color multifunction devices. The imagePRESS
C7000VP realizes high image-quality that looks and feels like offset
printing production.
Canon developed new fixing equipment and a new toner that
deliver optimal output irrespective of the paper texture. The C7000VP
is equipped with several kinds of automatic registration functions,
including Canon’s Intelligent Registration Technology (IRT) for attain-
ing front-to-back registration accuracy in double-sided printing. The
C7000VP also enables high-speed 70 pages per minute printing to
any kind of paper to match professional printing environments.
For plain paper of
150 g/m2 or less
Bypass route
For coated paper,
embossed
paper and plain paper
over 150 g/m2
Dual-path route
First fixing unit
Second
fixing unit
imagePRESS C7000VP
Canon’s imagePRESS handles thick and coated paper through a
two-path system employing two fixing units. Paper that does not
require dual fixing, such as thin or recycled paper, is processed only
in the first fixing unit, bypassing the second fixing unit.
and won praise in the market for mid-speed
production-use products. The C7000VP
received the prestigious Best 10 New Products
Award* from the Nikkan Kogyo Shimbun**.
Also the imagePRESS C1 model continued to
enjoy popularity, with shipments more than
doubling compared with the previous year.
Sales of SOHO market MFDs were strong
in fiscal 2007, increasing more than 10% on
a unit basis. Canon boosted shipments of
low-end monochrome machines for A4
printing that are distinguished for their high
efficiency and cost performance.
Canon Marketing Japan acquired Argo
21 Corporation to expand the document
solutions business. Even after subtracting the
positive effects of this acquisition, the
Company enjoyed double-digit percentage
sales growth in this business. In combining
technological hardware prowess with
Canon’s inherent solutions strengths, the
Company is taking every advantage to create
new opportunities.
* An award to new, excellent products with cutting-edge technology
** A major industrial news publication in Japan