Canon 2007 Annual Report Download - page 36

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34
Reinforcing its color product lineup,
Canon aims to secure growth in the production market.
Masaki Nakaoka
Chief Executive,
Office Imaging Products
Operations
Office imaging, production, SOHO and
document solutions represent the four
pillars of Canon’s Office Imaging
Products business. In fiscal 2007, the
Company recorded significant sales
growth in both value and volume, with
the office imaging, production and
SOHO businesses in particular showing
record-breaking unit sales.
Responding to the shift toward color
network digital multifunction devices
(MFDs), Canon expanded shipments of
color machines in every region. Moreover,
total shipments of network digital MFDs,
increased considerably to Europe and the
Asian region (excluding Japan).
In office imaging, Canon upgraded its
product lineup of color machines and
increased shipments of mid- to high-
speed models. Turning to the SOHO
business, the Company enjoyed double-
digit growth in unit sales and saw its
market share increase. These results are
especially important as they translate to
an increase in sales of consumable sup-
plies. In document solutions, sales also
grew in the double-digit range, and
Canon positioned this business as a major
pillar for future expansion. The Company
also released its high-definition, high-
performance imagePRESS C7000VP to
the POD market, winning a new cus-
tomer base.
Along with these excellent results,
Canon took a significant step in the
expansion of its software business during
2007, reaching the milestone of issuing
three million application licenses.
By region, although downward
pressure on prices continued in all mar-
kets, Canon recorded remarkable unit
sales growth in the emerging economies
of Asia, the Middle East, Latin America
and Eastern Europe. Shipments of color
machines were up in Japan as well despite
sluggish market conditions.
Looking ahead, Canon is aiming to
accelerate the shift to color machines.
While making deeper inroads into emerg-
ing markets, which continue to expand,
the Company is also strengthening its
proposal-style solutions business using its
Multifunctional Embedded Application
Platform (MEAP) technology that enables
customization of MFDs. Capitalizing on
the dynamism of the POD market, the
Company will work to reinforce produc-
tion systems to boost sales and profits,
and further expand its light-production
printing segment. Positioning ourselves
for market expansion, we will strengthen
product lineups in every category while
pursuing product development aimed at
realizing cross-media imaging.
Office network color multifunction device
OFFICE IMAGING PRODUCTS
Product Groups