Barclays 2014 Annual Report Download - page 9

barclays.com/annualreport Barclays PLC Annual Report 2014 I 07
Our approach
The sum of the parts
Our business model enables us to provide continuing and relevant
support to our customers and clients, whatever their stage of life. For
example, for individuals, our structure can offer a safe place to store
savings, help a first-time buyer take their first steps onto the property
ladder, helping people from a variety of backgrounds to grow and
manage their wealth, or provide cross-border advice for the affluent,
for example helping family members abroad. For businesses it means
being ready to help entrepreneurs launch a business, fund its growth,
expand internationally, protect against currency risk, and issue bonds
and listed equity shares.
We seek to add value to our clients through our end-to-end network.
For example an individual retail customer in the UK is able to access
current and savings account balances along with Barclaycard data all
via the same mobile banking app, Pingit, our peer-to-peer payments
service, is seamlessly integrated within our retail banking offering.
Similarly, businesses big and small, and local authorities are able to
make and receive Pingit payments to provide their customers more
convenient ways to pay for goods and services. All these examples
evidence the joined up approach to the way Barclays does banking
for the benefit of our customers.
Becoming ‘Go-To’
Through our broad service offer
We maximise opportunities for value creation across our products and services
Individual Small and
Medium Size
Businesses
Corporates Financial
Institutions
and Banks
Sovereigns
and
Institutions
A safe place
to save, invest, and manage cash
Current accounts and overdrafts
Savings, deposit and investment products
Mobile and digital payments
Stockbroking and trading services Access to global financial markets
Cash management, payment systems, and international trade services
Funds for purchases and growth
Residential mortgages,
consumer loans and
credit cards
Commercial mortgages and business loans
Asset and lease finance, trade and supplier finance and working capital solutions
Global capital markets
Large corporate lending and bank credit lines
Management of business and financial risks
Foreign exchange rate hedging
Fixed rate loans
Inflation and interest rate hedging
Financial and business support
Wealth advisory and
private banking services
Relationship managers and support
Business seminars and
start-up accelerator space
Global investment research, advice on mergers and acquisitions and industry
corporate specialists
As we continue to transform Barclays, we believe we can
become the bank of choice for all of our customers and clients
Lorem ipsum Our strategy remains on course
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