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14 I Barclays PLC Annual Report 2014 barclays.com/annualreport
How we are doing
Balanced Scorecard metric Actual
2013
Actual
2014
Target
2015
Citizenship Plan –
initiatives on track or ahead
10/11 11/11 Plan
targets
The way we do business
‘Barclays Way’ Code
(Full Time Employees attested)
85% 98% 97%
Citizenship Reputation Tracker
(YouGov survey)
4.9/10 5.1/10 6.5/10
(2018 Target)
Global carbon emissions
(tonnes CO2, reduction
against a 2012 baseline)
-9.4%b-21.7% -10%
Percent of suppliers paid on time
(45 days, by invoice value)
83% 85% 85%
Contributing to growth (cumulative)a
New and renewed lending to
households
£67.4bn £107.7bn £150bn
New and renewed lending to
SMEs
£24.5bn £38.5bn £50bn
Assist in raising financing for
businesses & governments
£1,670bn £2,487bn £2,000bn
Number of participants at
SME support events
95,000 159,700 120,000
Number of apprenticeships
at Barclays in the UK
1,233b1,734 2,000
Balanced Scorecard metric Actual
2013
Actual
2014
Target
2015
Supporting our communities (cumulative)a
Investment in community £136.5m £198.9m £250m
Number of 10-35 year olds
supported in building skills
2.43m 4.19m 5m
Q Citizenship is an essential part of becoming the ‘Go-To’ bank for all
stakeholders. This means we consider the impact of our day-to-day
decisions on society and create positive long-term outcomes for
our customers and clients, shareholders, employees and
communities. It is one of the ways in which we live and strengthen
our Purpose and Values
Q The Barclays Citizenship Plan comprises global commitments
organised around three areas where we believe we can have the
most impact: The way we do business; Contributing to growth;
and Supporting our communities
Q The Balanced Scorecard tracks performance against eleven metrics
based on our 2015 Plan commitments
Q We are developing our Citizenship strategy for 2016 onwards and
continue to work with stakeholders to inform our approach
Q Further information is available in the Citizenship Data
Supplement 2014
Becoming ‘Go-To’
Notes
a Cumulative performance to date: 2012-2014.
b Adjusted from 2013: Carbon was 5.2%, Apprenticeships 1,153. Please see page 10
of Citizenship Data Supplement 2014.
For Citizenship
We have a positive impact on the communities in which we operate
We exceeded our target to help raise £2,000bn of financing for
businesses and governments by the end of 2015, raising a total of
£2,487bn by the end of 2014.
Banks play a pivotal role in enabling the flow of capital towards
environmentally or socially beneficial activity. In 2014, we helped
direct £5.9bn (2013: £4bn) of financing in the clean energy and clean
technology sectors globally. Green Bonds continued to grow as a
way of financing environmental projects: we signed the Green Bond
Principles; launched a Green Bond Index in partnership with MSCI Inc;
and committed to investing a minimum of £1bn in Green Bonds by
November 2015 to form part of our liquid asset buffer.
We are on track to meet our goal of 2,000 apprentices by the end of 2015,
with a cumulative total of 1,734 (2013: 1,233) apprentices at Barclays in
the UK. We also support wider employability initiatives, particularly our
LifeSkills programme, which supports young people in preparing for work.
Supporting our communities
As part of our 5 Million Young Futures ambition we are working with
leading charity and NGO partners to help five million disadvantaged
young people develop the skills they need to fulfil their potential and
to invest £250m in the community by the end of 2015. As at the end of
2014, we have invested a total of nearly £200m and more than four
million young people have benefited from our programmes.
The way we do business
We launched the Barclays Way code of conduct in 2013, which replaced
a number of existing codes with one unifying document. The code was
updated in 2014 and we met our target with 98% (2013: 85%) of our
colleagues attesting to the Barclays Way.
The Citizenship Reputation Tracker is based on two surveys conducted
for Barclays during 2014, among an audience of global stakeholders
(from politics, the media, business, NGOs and other sectors). The
average score was 5.1/10 (2013: 4.9/10), with increases across the
underlying components.
We exceeded our 2015 target to reduce global carbon emissions by
10% against a 2012 baseline. Our 21.7% reduction was achieved
through: the implementation of programmes and policies that improved
our operational energy efficiency and streamlined our business travel;
and through a significant reduction in our property portfolio.
We aim to ensure there is no delay in paying our suppliers and
understand the importance of cash flow. In 2014, we achieved 85%
on-time payment by value.
Contributing to growth
In line with our Citizenship Plan commitments we are on track to
deliver £150bn of new and renewed lending to households and £50bn
to SMEs by the end of 2015. As at the end of 2014, we have delivered
£107.7bn for households and £38.5bn for SMEs on a cumulative basis.
In order to help small businesses gain confidence we have provided more
than 159,700 people with business advice and support through seminars,
tools, clinics and workshops to date, exceeding our target of 120,000
attendees by end 2015, driven by an increase in African programmes.
We provide further detail on our programmes and a range
of case studies on our website at barclays.com/citizenship.
In addition, we also provide further disclosures aligned to the
Global Reporting Initiative G4 guidelines, in the Citizenship
Data Supplement 2014
For our Colleagues