Barclays 2012 Annual Report Download - page 16

How Barclays does business
Our objective is to create and deliver
long term sustainable value for all our
stakeholders – in the right way.
We fulfil our purpose by delivering the fundamental functions
of a bank to our customers and clients for which we receive
interest income and/or fees.
Our competitive advantage
Barclays competitive advantage is created by the scale and
diversity of our businesses and the quality, character and
relationships of our people.
Scale and diversity allow us to build sustainable businesses
by delivering operational excellence, investing in innovation,
managing our risks and allocating scarce resources, including
capital, efficiently across our portfolio of businesses. Our people
allow us to cultivate deeper relationships with our customers and
clients by bringing the best of Barclays to each.
As we refresh our goal, purpose and values and rebalance our
objectives across multiple stakeholders, we believe we can become
the bank of choice for people regardless of the transaction they
are looking to make.
How we create value
We will become the bank of choice for
people regardless of the transaction they
are looking to make.
How Barclays creates value
Barclays operates a universal banking model through which we seek
to build strong and stable relationships with our customers and clients
by meeting a wide range of their needs across different locations.
These multi-dimensional strategies allow Barclays to offer a greater
range of products and services and achieve both a smoother income
stream and sustainable returns.
Our Retail and Business Banking businesses operate in a regional
model, focusing on delivering targeted solutions to individuals and
small businesses. Barclaycard, the Investment Bank, Corporate Banking
and Wealth and Investment Management leverage their offerings to
provide comprehensive solutions across borders.
Where possible, we have encouraged Group functions to take
advantage of synergies through the sharing of ideas and collaboration
from cross-functional working groups.
How our businesses create value
Business
type
Primary
income
source Description
Retail and
Business
Banking
Interest
and fee
income
We accept customer deposits in
exchange for interest payment. We lend
these funds, for an interest charge, to
individuals and businesses looking to
grow and make meaningful contributions
to the economy.
Barclaycard Interest
income and
transaction
fees
We facilitate and simplify the flow of
funds between customers and businesses
for a small percentage of the transaction
and, in the case of credit cards, we earn
interest income on credit balances.
Investment
Bank
Trading
income
and fee
income
We provide clients with financial and
transaction advice, assistance with
capital raising, trade execution and risk
management for which we earn trading
and fee income.
Corporate
Banking
Interest
and fee
income
We provide clients with banking, cash
management and financing services,
in exchange for interest and fees, to
facilitate growing businesses’ ability
to conduct business domestically
and internationally.
Wealth and
Investment
Management
Interest
and fee
income
We help affluent customers grow and
protect their wealth through advisory
and investment services, for which we
earn a fee, and private and international
banking, on which we earn interest.
UK Retail
and Business
Banking
Corporate
Banking
Investment
Bank
Wealth and
Investment
Management
Barclaycard
Africa
Retail and
Business
Banking
Europe
Retail and
Business
Banking
The
‘Go-To’
bank
barclays.com/annualreport14 I Barclays PLC Annual Report 2012