Barclays 2012 Annual Report Download - page 12

What we want to be
Enhancing customer experience
Barclays Pingit was awarded the accolade of
2012 Disruptive Service of the Year by Apple.
This positive recognition by the technology
world is for an innovation that has the
potential to create a new market or business
model. The App allows customers to send
and receive money anytime, anywhere.
Supporting society
Our Corporate Banking business in the UK
developed Cash-back for Business, which is
a new initiative as part of the government’s
Funding for Lending and provides additional
funding upfront equal to 2% of the loan.
Creating a values-driven culture
We commissioned Anthony Salz to conduct
an independent Group-wide review of the
bank’s current practices. We intend to
implement the findings of this review as
we transform the organisation.
Barclays in action –
how we live our values today
Becoming the ‘Go-To’ bank for our
customers and clients will require us
to develop deeper relationships more
efficiently and in the right way.
Our goal
Becoming the ‘Go-To’ bank
Our goal is to build not only a sustainable, trusted business,
but a business which customers and clients consider as the
first choice for answers and solutions – their ‘Go-To’ bank.
Customers and clients will benefit from our focus on doing
business in the right way, putting them firmly in the centre
of all that we do.
In coming years, we will re-establish Barclays as a benchmark
brand which our colleagues will value throughout their careers.
For Barclays and our shareholders, ‘Go-To’ means a more efficient
way of doing business and developing deeper relationships that
sustainably improve return on shareholder investment.
Our purpose
Helping people achieve their
ambitions – in the right way
Becoming the ‘Go-To’ bank will be realised with a renewed
focus, fuelled by this common purpose.
We exist for our clients and customers, for our shareholders,
our colleagues, and other stakeholders – we exist for the purpose
of helping people achieve their ambitions.
Helping people – in the right way – means how we do it becomes
as important as what we do.
barclays.com/annualreport10 I Barclays PLC Annual Report 2012