Autodesk 2009 Annual Report Download - page 82

We have created a large global community of distributors and resellers, third-party developers, and
end-users. These relationships provide us with a broad reach into volume markets. Our extensive distributor and
reseller network provides our customers with global resources for the purchase and support of our products as
well as resources for effective and cost-efficient training services. We have a significant number of registered
third-party developers, creating products that operate with our software products, further extending our reach into
volume markets. Users trained on our products are broadly available from both educational institutions and the
existing workforce, reducing the cost of training for our customers. To train the next generation of users, we offer
education programs, including classroom support, standardized curricula, instructor development, and specially
priced software-purchasing options.
Segments
We are organized into four reportable operating segments: Platform Solutions and Emerging Business and Other
(“PSEB”), which accounted for 44% of our net revenue in fiscal 2009, Architecture, Engineering and Construction
(“AEC”) which accounted for 23% of our net revenue in fiscal 2009, Manufacturing Solutions (“MSD”), which
accounted for 21% of our net revenue in fiscal 2009, and Media and Entertainment (“M&E”), which accounted for
11% of our net revenue in fiscal 2009. A summary of our condensed net revenue and results of operations for our
business segments is found in Note 11, “Segments,” in the Notes to our Consolidated Financial Statements.
The PSEB, AEC and MSD segments derive revenue from the sale of licenses for software products and
services to customers who design, build, manage or own building, manufacturing and infrastructure projects. The
principal products licensed by these segments include the following:
• our general design products, including AutoCAD and AutoCAD LT (2D horizontal products), which
accounted for 36% of our net revenue in fiscal 2009,
• our discipline-specific products, including AutoCAD-based products (2D vertical products), which
accounted for 15% of our net revenue in fiscal 2009 and
• our 3D model-based design and documentation products, including Autodesk Inventor products,
Autodesk Revit products, AutoCAD Civil 3D and Autodesk Navisworks products, which accounted for
27% of our net revenue in fiscal 2009.
In addition to software, the PSEB, AEC and MSD segments offer a range of services including consulting,
support and training, largely dedicated to enhancing our ability to sell licenses to our software products.
The M&E segment is comprised of two product groups: Animation (including design visualization) and
Advanced Systems. Our animation products provide advanced tools for 3D modeling, animation, rendering, and
design visualization and visual effects. Our Advanced Systems products provide color grading, editing, finishing
and visual effects, media mastering and encoding technology, and increase the productivity of creative
professionals. The M&E segment derives revenue from the sale of products and licenses to creative
professionals, post-production facilities, and broadcasters for a variety of applications, including feature films,
television programs, commercials, music and corporate videos, interactive game production, web design and
interactive web streaming. In addition, the animation products (Autodesk 3ds Max and Autodesk Maya) are often
used by customers of our other segments.
Beginning in fiscal 2010, we reorganized our business to better align with our customers and accelerate
product innovation. As part of this change there will be some product movement between business segments.
Because the reorganization was not effective until the beginning of fiscal 2010, we present segment information
in this Form 10-K as it was organized during fiscal 2009.
Corporate Information
We were incorporated in California in April 1982 and were reincorporated in Delaware in May 1994. Our
principal executive office is located at 111 McInnis Parkway, San Rafael, California 94903 and the telephone
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