Ameriprise 2015 Annual Report Download - page 9
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Annual Report 2015 | 7
Rolled out new
Ameriprise Brokerage
platform
Introduced Ameriprise
mobile app
Introduced new global
asset management
brand:
10-year anniversary of
Ameriprise Financial
$631
$681
$771 $806 $777
2011 2012 2013 2014 2015
120-year anniversary
of our founding rm,
Investors Syndicate
Launched Total View,
a client account
aggregation tool
®
Leaving
a legacy
Preparing for
the unexpected
Ensuring
lifestyle
Covering
essentials
Launched:
At Ameriprise Financial, we’ve been putting
clients rst for more than a century. It’s what
our business was founded on — meeting
clients’ needs for a lifetime. We embrace this
trust, and in 2005 we began a new chapter in
our history by effectively executing one of the
largest spin-offs in U.S. history, establishing
Ameriprise as an independent, publicly traded
company. Our independence unleashed our
ability to realize our full potential as a diversi ed
nancial services leader. Over the past
decade, we grew considerably and expanded
our reach consistent with the principles that
guide the advice we provide to retail clients —
we had our own nancial plan, managed risk
well, maintained a long-term perspective and
invested for the future. We have accomplished
a tremendous amount in the past decade;
we are proud of our service to our clients and
are well-positioned to continue our progress.
Launched Con dent
Retirement® a p p r o a c h
Logged 26+ million
visits to ameriprise.com
and record-breaking
2.2 million advisor
websites visited
A decade as Ameriprise Financial, a 120-year legacy of putting clients rst
Repositioned
Ameriprise Bank
Named one of the
country’s most civic-
minded companies