Ameriprise 2015 Annual Report Download - page 12

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10 | Annual Report 2015
Asset Management — generating competitive
nancial results and executing our strategy
to gain market share and pro table fl ows
With $472 billion in client assets under
management, we have an at-scale business
with a diversi ed base of assets and earnings.
We’ve grown through steady investments in the
business and strategic acquisitions to establish
Ameriprise as a top 30 global asset manager.
As a result of our strategic, former-parent
relationships formed as part of our acquisitions,
we manage large pools of assets that form a
stable base, understanding that over time we
It was also a year when active managers
outperformed for investors. Our talented equity
and  xed income investment teams in the
U.S., London and Singapore delivered strong
investment performance across style and
capitalization. Recently, FE Trustnet, a U.K. trade
publication, named Columbia Threadneedle
as the top-performing U.K. fund group over the
past decade.
Maintaining a broad and high-performing product
line is essential to meeting our clients’ needs
and growing assets under management. In 2015,
we took steps to streamline our retail product
will experience a level of out ows consistent
with the structure of the books. At the same
time, were growing our higher-fee, third-party
businesses as we focus on serving more
individual and institutional clients in key
markets globally.
In 2015, we formally brought together the
capabilities, resources and reach of Columbia
Management and Threadneedle Investments
and introduced a new brand for the business:
Columbia Threadneedle Investments®. This was
a logical and important next step in bringing our
full capabilities to bear in the marketplace.
lines while also launching new products in the
traditional, alternative, global and ESG product
categories. This included launching the Columbia
Global Unconstrained Fund, our  rst Asian equity
funds for the local market, the Columbia U.S.
Social Bond Fund and the Threadneedle Ethical
U.K. Equity Fund.
In U.S. retail, we signi cantly enhanced product,
marketing and sales leadership and the initial
results are encouraging — in 2015 we increased
gross sales and gained market share in key
intermediary channels at a time when industry
gross sales were down. However, this progress