American Home Shield 2011 Annual Report Download - page 87

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Table of Contents
Notes to the Consolidated Financial Statements (Continued)
Note 3. Business Segment Reporting (Continued)
Company-owned operations of Merry Maids, which provides house cleaning services. The Other Operations and Headquarters segment also includes SMAC,
our financing subsidiary exclusively dedicated to providing financing to our franchisees and retail customers of our operating units, and the Company's
headquarters operations, which provide various technology, marketing, finance, legal and other support services to the business units.
Information regarding the accounting policies used by the Company is described in Note 1. The Company derives substantially all of its revenue from
customers and franchisees in the United States with less than two percent generated in foreign markets. Operating expenses of the business units consist
primarily of direct costs. Identifiable assets are those used in carrying out the operations of the business unit and include intangible assets directly related to its
operations.
Segment information for continuing operations is presented below:
Year Ended Dec. 31,
(In thousands) 2011 2010 2009
Operating Revenue:
TruGreen $ 1,100,741 $ 1,096,667 $ 1,048,936
Terminix 1,193,075 1,157,346 1,089,072
American Home Shield 686,737 656,572 630,251
ServiceMaster Clean 138,691 132,132 125,614
Other Operations and Headquarters 86,628 84,677 84,012
Total Operating Revenue $ 3,205,872 $ 3,127,394 $ 2,977,885
Operating Income (Loss):(1)(2)(3)
TruGreen $ 129,324 $ 112,312 $ 64,897
Terminix 220,622 199,750 184,131
American Home Shield 94,869 68,380 70,253
ServiceMaster Clean 57,674 55,450 50,456
Other Operations and Headquarters (127,029) (129,200) (125,903)
Total Operating Income $ 375,460 $ 306,692 $ 243,834
Identifiable Assets:
TruGreen $ 2,087,055 $ 2,103,341 $ 2,108,908
Terminix 2,601,869 2,615,388 2,584,937
American Home Shield 954,599 956,089 977,217
ServiceMaster Clean 370,526 385,287 388,847
Other Operations and Headquarters 1,132,757 954,583 950,593
Total Identifiable Assets(4) $ 7,146,806 $ 7,014,688 $ 7,010,502
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