American Home Shield 2011 Annual Report Download - page 6

Table of Contents
SERVICES
The following table shows the percentage of ServiceMaster's consolidated revenue from continuing operations derived from each of ServiceMaster's
reportable segments in the years indicated:
Segment 2011 2010 2009
TruGreen 34% 35% 35%
Terminix 37% 37% 37%
American Home Shield 22% 21% 21%
ServiceMaster Clean 4% 4% 4%
Other Operations and Headquarters 3% 3% 3%
TruGreen Segment
The TruGreen segment provides lawn, tree and shrub care services primarily under the TruGreen brand name. TruGreen is a leading provider of lawn,
tree and shrub care services in the United States, serving both residential and commercial customers. Of the TruGreen segment's 2011 operating revenue,
55 percent was generated from residential weed control and fertilization services, while expanded lawn services (such as aeration and grub control)
(19 percent), commercial weed control and fertilization services (15 percent), and tree and shrub services (11 percent) accounted for the remainder.
As of December 31, 2011, TruGreen provided these services in 48 states and the District of Columbia through approximately 200 company-owned
locations and 35 franchised outlets. As of December 31, 2011, TruGreen also provided lawn care services through a subsidiary in Canada and had licensing
arrangements whereby licensees provided these services in Japan and the United Kingdom.
The TruGreen business is seasonal in nature. In the winter and spring, this business sells to customers a series of lawn applications, which are rendered
primarily in March through October. Weather conditions such as droughts, severe winter storms and snowfall, whether created by climate change factors or
otherwise, can adversely impact the timing of product or service delivery and/or demand for lawn care services and may result in a decrease in revenues or an
increase in costs.
Terminix Segment
The Terminix segment provides termite and pest control services and distributes pest control products primarily under the Terminix brand name.
Terminix is a leading provider of termite and pest control services in the United States, serving both residential and commercial customers. Of the Terminix
segment's 2011 operating revenue, 38 percent and 17 percent were generated from residential and commercial pest control services, respectively, and
37 percent and 3 percent were generated from residential and commercial termite control services, respectively (with the remainder from other services).
As of December 31, 2011, Terminix provided these services in 47 states and the District of Columbia through approximately 300 company-owned
locations and 100 franchised outlets. As of December 31, 2011, Terminix also provided termite and pest control services through subsidiaries in Mexico and
Honduras and had licensing arrangements whereby licensees provided these services in Japan, China, South Korea, Southeast Asia, Central America, the
Caribbean and the Middle East. Terminix has formed a joint venture to enter the Indian pest market.
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