Alpine 2011 Annual Report Download - page 8

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8
Alpine’s expansion into China
●Changchun
●Alpine sales office
★Alpine manufacturing plant
■Alpine development center
●★Shanghai,
Taicang
●Chengdu
●Guangzhou
●Beijing
●Wuhan
■Shenyang
★■Dalian
Alpine booth at Tokyo Auto Salon Alpine booth at Shanghai Motor Show
Plaque commemorating the award from Honda
No. 1 in Prestigious Customer Satisfaction Survey
Continuous and meticulous quality improvement is a top priority at Alpine. In a recent questionnaire survey conducted by one of
North Americas most renowned survey research firms, our CD player was rated No. 1. But for us this is only the next step in an ongoing
pursuit of manufacturing quality and customer satisfaction.
In China, which has now surpassed the U.S.A. as the world’s largest new car sales
market, Alpine established an R&D center in Dalian in 1996. We now have two
plants and six sales offices in China. On the R&D front, our strong partnership with
Neusoft, China’s No. 1 provider of IT solutions, enhances our competitive edge in
quick delivery of high-quality, cost-effective solutions to our customers. We have
embraced a designed-in-market, made-in-market policy and are building a fully
integrated production and sales operation in China. A pillar for our Chinese operation
is our business with current Japanese and European automakers in China, while also
aggressively pursuing business from local Chinese automakers. Our goals include
growing our business by creating leading edge products and solidifying a strong brand
position in the local consumer market.
Alpine exhibited its products at the Tokyo Auto
Salon 2011 with NAPAC, a custom car event held
from January 14-16, 2011, showcasing its BIG-X car
navigation system with a display 1.43 times bigger
than earlier models. To reinforce our brand image
and reputation for technological capability in China,
now the world leader in annual new car sales, we also
participated in the April 19-21 Shanghai Motor Show.
In addition to the first demonstration car equipped
with a top-view camera for the consumer market, our
exhibits included a variety of OEM products.
This award expresses Honda’s appreciation of our continuing effort to improve our
performance in the pricing category, in recognition of our efforts to develop new technologies
and secure new business in the face of stiffening price competition.
China and Other Emerging Markets
Brand-building by Participation in Global Events
Appreciation Award