Alpine 2011 Annual Report Download - page 7

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Operational Review
7
Topics
Display is
43%larger
than our 7" models.
BIG-X X008Earlier model
Perfect Fit Makes BIG-X a Triple Award Winner
Alps/Alpine Technology Exhibition
From November of last year to March of this year, Alpine and Alps joined together to
present cutting-edge technology proposals to major automakers. This technology
exhibition differed from earlier exhibitions in adopting a workshop format to
invite only automaker key personnel, a targeting strategy that facilitated vigorous
communication between presenters and visitors. The technologies presented were
divided into fi ve categories: HMI, AVNC, LINK, DA and ECO. Teams from both Alps
and Alpine worked together to present proposals that highlighted the strengths of
the group as a whole. The star of the show was the HMI Cockpit jointly presented
by Alps, Alpine, and Toshiba Alpine Automotive Technology. Other exhibits were
linked to current market trends. Alpine will continue to use technology exhibitions to
present advanced technologies to our customers, understand their needs, and lay
the foundations for new business.
*HMI: Human Machine Interface; AVNC: Audio Visual Navigation Communication; DA: Drive Assist Invitation to the technology exhibition
Alpine’s BIG-X, the first consumer car navigation system to offer
an 8-inch display, is a triple-award winner. Selected for Japan’s
Daily Auto News’ Grand Prize for Accessories, 2010, it was
also awarded the Auto Sound Grand Prix 2010 by Car Audio
and Auto Sound magazines. BIG-X won high praise not only for its
large, high-defi nition screen, but also for its “live” sound quality. It
was the fi rst all-in-one car navigation system to be awarded Auto
Sound’s grand prix.
In addition, because BIG-X is equipped with an 8-inch display,
separate versions had to be developed to fit the center console
panels of different car models. Alpine’s highly praised Perfect Fit
system set new industry standards by supplying customers with
both optimal installation and customizable sound. In recognition of
this achievement, it was selected as Car Goods Magazine’s Car
Goods of the Year 2010.
BIG-X met consumer needs for better visibility with the larger
screen, increased ease of use, and enjoyment of high definition
digital TV, resulting in a 30% increase in car navigation unit sales in
Japan. Fiscal 2011 also saw the introduction of the new Perfect Fit
series to ensure a beautiful fi nish of installation like OEM systems.
New system solution approach with rear-view cameras and rear
seat entertainment systems along with "Perfect Fit" differentiates
Alpine from other companies.