Alpine 2011 Annual Report Download - page 6

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6
Growth Strategies
*HMI: Human Machine Interface
Input devices, sensors
Communications modules
ALPS
Alpine
System Integration
Support for
Safety
and
Comfort
TAA
Toshiba Alpine Automotive
Display devices
Heads-up displays
Towards Cockpit HMI Integration
Heads-up displays
Meter
displays
Center
displays
HMI Information
Management
Safe, Comfortable, Green, and Convenient Mobility
Implementing Growth Strategies
Link Strategy
The spread of smart phones has increased demand for links between smart phones and on-board,
in-cabin automotive systems. Alpine is pursuing a strategy of linking on-board systems with mobile
IT devices, smart phones and tablet-type PC's. In North America, we were among the fi rst to offer a
dedicated head unit supporting the Internet music application, Pandora. Along with major automakers,
we are founding members of the consortium promoting Nokia’s new Terminal Mode standard. Our goal
is to supply on-board information centers, high value-added products, that connect with the Internet.
AVNCD Strategy
Intelligent Transportation Systems (ITS) for the nation’s expressways is a national priority in Japan.
Service has already begun in several locations. ITS roadside sensors have been installed at 1,600
locations, and the data they provide is used by next-generation ITS-compatible car navigation
systems to support safer driving and provide dynamic route guidance. Since bandwidth is much
larger than that provided by existing VICS systems, a wider variety of data can be supplied. Thus,
for example, images can be used to illustrate traffi c congestion information. Alpine is aggressively
developing ITS-related technologies that offer new business opportunities, providing Internet access
at service areas and making possible online transactions.
Green Strategy
Alpine is contributing to improved fuel efficiency by providing lighter products that consume
less electricity. We are also focusing on the development of car navigation systems that can
reduce waste by providing optimal routing guidance, light, compact amplifiers that use less
power, and rare-earth-free speakers that use no rare earths at all. With soaring prices for rare
earths, minimizing their use is not only environmentally friendly but also will enhance the price
competitiveness of Alpine products.
Car navigation systems linked with smart phones
A rare-earth-free speaker
Next-generation vehicle with on-board ITS
Today, drivers control multiple sets of information
from the cockpit. These include both car
and traffic-related information and on-board
entertainment systems. We believe that reducing
the burden on the driver of controlling all that
information will contribute to a safer motoring
experience. We are addressing this issue
through Alps Electric Co.,Ltd. and TAA (Toshiba
Alpine Automotive Technology Corporation), a
joint venture between Alpine and Toshiba. Both
partners are contributing technologies to develop
high-value-added automotive information centers
that meet diverse customer needs, with particular
focus on driver-centered systems that optimize
information display and control in the cockpit.