Alpine 2009 Annual Report Download - page 7

Alpine Introduces the New Rear Vision Navi X08 Premium
Presence at Global Events Enhances Alpine Brand Appeal
While overall car sales in Japan have fallen, sales of minivans, which now
make up a quarter of the market, remain healthy. The minivan is becoming
the standard family car. Alpine quickly recognized and responded to this
auto market trend by introducing Rear Vision, a rear seat entertainment
system combining terrestrial digital broadcasting and DVD and delivering
both with high image quality.
Since the fiscal 2006 introduction of Mobile Media Station X07, Alpine
has continuously won high praise for advanced features and beautiful
screen quality in its car navigation systems. Now the new Rear Vision Navi X08 Premium combines the highly acclaimed Rear
Vision entertainment system with a car navigation system in which both image and sound quality have been further refined. This
remarkable package makes the time that families spend in their treasured minivans even more enjoyable, while at the same time
providing the comfort and security of advanced car navigation.
If forecasts are correct, the auto market will continue to be challenging. Alpine expects to meet that challenge, to strengthen its
brand and to grow its share, by introducing new products tailored to customer needs.
Alpine continues to display its products proactively at motor shows and other major events around the world. The Alpine
booth at the Beijing Motor Show targeted the fast-growing Chinese market. Alpine products were also displayed at the
Consumer Electronics Show in Las Vegas, the world’s largest consumer electronics trade show, and the Bangkok Motor
Show in Thailand. Booths at all three shows powerfully communicated Alpine’s “Driving Mobile Media Solutions” concept.
The auto industry’s business climate is
expected to remain daunting. But this is
a climate in which Alpine, with new hit
products that offer innovative solutions to
meet user needs, can become even more
competitive.
Rear Vision Navi X08
Corporate Social Responsibility (CSR) and Environment-Friendly Activities
Alpine has made protecting the environment a pillar of its CSR policy. We see protecting the environment as a vital part of our mission.
By showing drivers the shortest routes to their destinations, our car navigation systems reduce traffic jams and the amount of time and
fuel expended on the road. By making our equipment as lightweight as possible, we are also helping to improve car fuel efficiency.
In addition, we began last year to take steps to reduce CO2 emissions from the cars in which many of our employees commute
to our Iwaki headquarters. As part of our Eco-Drive campaign, we held
workshops and distributed materials to raise employee consciousness. This
year we are going a step further, promoting eco-friendly cars by providing
priority parking for commuters who use more eco-friendly vehicles.
In addition to protecting the environment, Alpine makes a special effort to
address safety issues in developing new products. We also listen carefully
to all our stakeholders, looking for new ways to deepen and expand our
CSR activities.
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Global Topics
Beijing Motor ShowQuangzhou Motor Show Bangkok Motor Show
Eco-Car priority parking lot Eco-Drive consciousness-
raising sticker