Alpine 2009 Annual Report Download - page 12

12
Reviewing the world economy in the fiscal year ended March 31, 2009, financial instability
extended throughout the world economy, triggered by the subprime mortgage problem in the
United States, with the severity of conditions snowballing from the second half onwards. As
a result, the automobile industry, hitherto riding on robust growth, suffered sudden cutbacks
in sales and production on a global scale, heralding a crisis of unparalleled proportions. The
world’s 12 leading automobile manufactures posted a 5.8% decrease in cumulative monthly
sales of new cars for 2008. In North America market, monthly new car sales were down
between 30% and 40% compared with the corresponding month of the previous fiscal year,
showing a depression without a precedent.
The car electronics industry was hit by the global slowdown in demand for new cars, manifest
in a drastic reduction in orders from automobile manufacturers. In addition, falling personal
consumption arising from uncertainty about the future led to a harsh after-market sales
environment.
In response to this business environment, the Alpine Group is promoting its 11th mid-term
business plan, “CHALLENGE 30”, to step up structural reforms and thus maintain earnings.
However, in response to the drastically deteriorating operating environment, we have
instigated “CHALLENGE 30 Plus”, comprising new emergency measures to improve profits
and growth-oriented measures that will propel us forward in building our business base.
Performance by Segment
Audio Products
In this segment, Alpine’s iPod-LINK Digital media head unit, which was selected for the Fiscal
2008 Good Design Awards (G-Mark) in recognition of its innovative design, continued to post
favorable after-market sales in Japan, the United Sates and Europe. However, sluggish market
conditions and intensifying price competition caused sales of digital media head units to
decrease. Such factors also led to a dramatic falloff in sales of our mainstay CD players from
the second half of the fiscal year.
Sales of high-end speakers for minivans also faced challenging conditions during the second
half, despite the favorable record to date resulting from aggressive proposal-based domestic
after-market sales.
Genuine products for automobile manufacturers also faced a significant second-half
downturn, led by the impact of cuts in the production of compact cars on orders for CD audio
systems. This was in spite of the excellent reputation for quality of Alpine’s CD audio systems,
culminating in a first-place ranking in the North American Multimedia Quality and Customer
Satisfaction Survey.
Furthermore, audio product for the after-market and automobile manufacturers are undergoing
structural changes in the wake of rapid development of products integrating visual and
navigation systems. Accordingly, sales for such integrated products are now accounted for
under Information and Communication Equipment.
As a result of the above factors, sales by the Audio Products segment during the term
decreased by 28.1% compared to the corresponding period of the previous fiscal year, to
¥88.4 billion (US$900.0 million).
Information and Communication Equipment Segment
In this segment, we introduced the wide-screen, high-quality monitor Rear Vision TMX-R1500/
R1100 to boost domestic after-market sales. Attuned to user needs and facilitating rear-
seat viewing of terrestrial digital broadcasts and DVDs, this new product was awarded the
2008 Product Grand Prize, sponsored by the Nikkan Jidosha Shinbun (a national automotive
newspaper), for superior product planning and development.
In step with customer lifestyles, Alpine also focused on its solutions business, which
contributes to adding higher value to products. Activities included showcasing the Rear Vision
X077, which packages a large, high-resolution screen with a next-generation car navigation
system, at various trade exhibitions. This initiative, targeting minivan users, was successful
in boosting sales. However, deteriorating global market conditions, exacerbated by the
widespread adoption of portable navigation devices (PNDs) that drove down prices, resulted
in a decline in after-market sales.
Sales of genuine products for automobile manufacturers also declined, owing to lower sales
of luxury and larger cars in the crucial Notrh American market. A high percentage of these
models employ navigation systems and visual products; accordingly, with sales negatively
impacted accordingly. We enjoyed growth in orders of large-scale systems, centering on car
navigation systems, to high-end European automobile manufacturers. However, production
cutbacks by automobile manufacturers from second half led to a falloff in orders for genuine

(Millions of yen)
2005 2006
180,828
2007
215,281
2008
228,379
2009

219,056

(Millions of yen)
2005 2006
10,402
2007
10,778
2008
12,620
2009

13,673

(Millions of yen)
2005
181,185
120,908
2006 2007
156,507
89,874
2008
169,553
112,377
2009


167,785
116,265
Total Assets
Net Assets
Net Assets for the years from 2005 to 2006 are recalculated.
Consolidated Financial Review