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72 _ AIR FRANCE-KLM 2010-11 Annual Report
FOR AIR FRANCE AND KLM,
CORPORATE SOCIAL RESPONSIBILITY
ALSO MEANS…
For both Air France and KLM, corporate social responsibilty involves concrete initiatives
to promote development and humanitarian aid which take many forms: direct sponsorship,
free transportation, corporate patronage, awareness-raising campaigns, etc.
Since its creation in 1992, the Air France Foundation’s vocation has been to finance projects
benefiting children and young people, persons with disabilities and those in great difficulty,
in France and countries where the company operates. In 2010, the Foundation financed
100 projects. For example, the flagship projects for the year saw Air France participate,
in November 2010, in the inauguration of a brand-new emergency accommodation hostel
for street children in Dakar. Thanks to the proceeds of a fund-raising for Haïti amongst
Air France-KLM staff, the Foundation was able to renovate the Carius-Lhérisson state school
in Port-au-Prince, inaugurated in March 2011.
Each year, KLM AirCares supports four different projects over a three-month period.
In 2010, KLM notably sponsored Aviation without Borders. In addition to these three-month
projects, KLM AirCares supports two major initiatives. Within the framework of the Doctor 2
Doctor-Flying Expertise Overseas project, KLM AirCares and a team of hospital pediatricians
work together to improve the medical care of children in Kenya. The second project
Close the Gap, aims to reduce the gap between rich and poor by recycling discarded
computers in developing countries.
CONTRIBUTORS
2010-11 Annual Report produced by the Air France
Corporate Communications Division
Design and realization:
Cover: Brandimage
Editorial consultant: Patrick Doussot
Photo credits: Air France-KLM photograph library –
M. Labelle – ArnoLam – Gettyimages – Réa – Masterfile
Illustrations: Alexandra Compain Tissier
This document has been printed by Print Alliance
on 100% FSC recycled paper.
Air France-KLM’s 2010-11 Annual Report,
Registration Document and Corporate Social
Responsibility Report are available at the website
www.airfranceklm.com