Air France 2007 Annual Report Download - page 29

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2006-07
This “associate airline” program will enable them to benefit
from the alliance advantages without, however, needing to
meet a number of the strategic criteria required of airline
members. The alliance can, thus, expand its network
and services to new regions of the world.
Making travel easier
SkyTeam offers products enabling the passenger to use,
simply and easily, one or several member airlines networks
during the same journey. Whatever the airline, the
customer can earn and spend air miles on all the flights
as well as benefit from access to the 400 airport lounges
of all the member airlines. The ten airline members also
share the same quality standards.
In attracting passengers whose travel itinerary requires
the use of several air carriers, SkyTeam also represents
a significant source of revenues for its members. Special
products such as Skyteam Asia Pass, SkyTeam Europe
Pass, SkyTeam America Pass and SkyTeam Round the
World Pass are offered to facilitate travel to and within a
specific region.
In order to ensure their customers have the most rapid
transfer times and an improved level of ground service,
SkyTeam members regroup their airport facilities, whether
agencies, counters or shared lounges, enabling better
service and economies of scale.
An alliance tailored to corporate needs
The alliance has developed customized products
for businesses such as global contracts facilitating the
implementation of travel plans, from the call to tender to
managing the bookings on the ten alliance airlines.
As of 2006, the SkyTeam Global Meetings product has
enabled event organizers to have just one contact point
within the alliance and to benefit from attractive fares and
a special incentive program. Around forty events world-
wide have already used this new alliance product including
the 3GSM World Congress in Barcelona, the Belgrade
International Fair or the WPA congress (World Psychiatric
Association) in Nairobi, Kenya.
27