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Table of Contents
ADOBE SYSTEMS INCORPORATED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
81
Purchased and other intangible assets by reportable segment as of November 27, 2015 and November 28, 2014 were as
follows (in thousands):
2015 2014
Digital Media $ 291,779 $ 147,182
Digital Marketing 218,054 321,086
Print and Publishing 174 1,394
Purchased and other intangible assets, net $ 510,007 $ 469,662
Purchased and other intangible assets subject to amortization as of November 27, 2015 and November 28, 2014 were as
follows (in thousands):
2015 2014
Cost Accumulated
Amortization Net Cost Accumulated
Amortization Net
Purchased technology $ 199,053 $ (104,704) $ 94,349 $ 405,208 $ (264,697) $ 140,511
Customer contracts and relationships $ 506,639 $ (204,578) $ 302,061 $ 376,994 $ (143,330) $ 233,664
Trademarks 81,219 (41,175) 40,044 67,268 (36,516) 30,752
Acquired rights to use technology 144,202 (100,278) 43,924 148,836 (86,258) 62,578
Localization 1,500 (358) 1,142 549 (382) 167
Other intangibles 36,280 (7,793) 28,487 3,163 (1,173) 1,990
Total other intangible assets $ 769,840 $ (354,182) $ 415,658 $ 596,810 $ (267,659) $ 329,151
Purchased and other intangible
assets, net $ 968,893 $ (458,886) $ 510,007 $ 1,002,018 $ (532,356) $ 469,662
In fiscal 2015, certain purchased intangibles associated with our acquisitions of Omniture, Efficient Frontier and Day
Software Holding AG became fully amortized and were removed from the Consolidated Balance Sheets. In fiscal 2014, certain
purchased intangibles associated with our acquisitions of Efficient Frontier and Day Software Holding AG became fully amortized
and were removed from the Consolidated Balance Sheets.
Amortization expense related to purchased and other intangible assets was $174.5 million and $152.7 million for fiscal
2015 and 2014, respectively. Of these amounts, $104.4 million and $100.2 million were included in cost of sales for fiscal 2015
and 2014, respectively.
In fiscal 2013, we acquired rights to use certain technology for $51.8 million, of which $26.5 million was related to
historical use of licensing rights and was expensed as cost of product revenue. Excluding the expense associated with historical
use of the acquired rights to use the technology, amortization expense was $156.9 million, of which $105.7 million was included
in cost of sales for fiscal 2013.