Adobe 2015 Annual Report Download - page 8

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Table of Contents
8
We license Creative Cloud to individuals and teams of users through Adobe.com either on a monthly subscription basis or
as an annual subscription. Channel partners also license Creative Cloud with annual team subscriptions to small or medium-sized
businesses, or to workgroups in enterprises. With larger enterprise customers, our direct sales force utilizes enterprise term license
agreements (“ETLAs”), for volume-based agreements often for multi-year terms.
Photoshop
Adobe Photoshop CC is the world’s most advanced digital imaging software. It is used by photographers, designers,
animators, web professionals, and video professionals, and is available to Creative Cloud subscribers. Customers can also subscribe
to Photoshop CC as an individual subscription product, or through our Creative Cloud Photography Plan, which is an offer targeted
at photographers and photo hobbyists and includes our popular Photoshop Lightroom product as a companion tool to Photoshop.
We also offer Photoshop Elements separately, which is targeted at consumers who desire the brand and power of Photoshop through
an easy-to-use interface. For tablet and smartphone users, we offer several mobile apps including Photoshop Sketch, Photoshop
Mix, Lightroom for mobile and Photoshop Fix—all of which enable sophisticated photo editing and content creation using a touch-
based interface on tablet and mobile devices.
Illustrator
Adobe Illustrator CC is our industry-standard vector graphics software used worldwide by designers of all types who want
to create digital graphics and illustrations for all kinds of media: print, web, interactive, video, and mobile. Illustrator is available
to Creative Cloud subscribers, and customers can also subscribe to use it as an individual subscription product. Users can also
utilize mobile apps such as Illustrator Draw to gain access to Illustrator capabilities on their tablets and mobile devices, and sync
their work through CreativeSync for use with Illustrator on their desktop.
InDesign
InDesign is the leading professional page layout software for print and digital publishing. Our customers use it to design,
preflight, and publish a broad range of content including newspapers and magazines for print, online, and tablet app delivery.
Customers can create simple or complex layouts quickly and efficiently with precise control over typography, built-in creative
tools, and an intuitive design environment. Tight integration with other Adobe software such as Photoshop, Illustrator, Acrobat,
and Adobe Animate enables customers to work productively in print and digital workflows. Customers can also access Adobe
Digital Publishing Solution from within InDesign to create and publish engaging apps for a broad range of devices, including iOS,
Android and Amazon-based devices.
InDesign is built for designers, prepress and production professionals, and print service providers who work for magazines,
design firms, advertising agencies, newspapers, book publishers, and catalog companies, as well as in corporate design, commercial
printing, and other leading-edge publishing environments. Customers using InDesign often use Adobe InCopy, a companion
product used for professional writing and editing to enable an efficient collaborative workflow between design and editorial staff.
InDesign and InCopy are available to Creative Cloud subscribers, and customers can also subscribe to use InDesign as an individual
subscription product.
Adobe Premiere Pro
Adobe Premiere Pro is our powerful, customizable, nonlinear video editing tool used by video professionals. Customers
can import and combine virtually any type of media, from video shot on a smartphone to raw 4K and higher resolution footage,
and then edit in its native format without transcoding. The user interface includes a customizable timeline and numerous editing
shortcuts which enable faster, keyboard-driven editing.
With the demands of shorter production schedules and high-resolution digital media formats, real-time performance is
crucial to videographers. Premiere Pro utilizes our Mercury Playback Engine to provide the fastest performance solution in the
industry. It also supports a vast majority of formats, and customers can now use multiple graphics cards to accelerate render and
export times. As part of Creative Cloud, Premiere Pro tightly integrates with other Adobe creative applications. Customers can
also subscribe to use it as an individual subscription product.
To address the increase in use of video capture and sharing on mobile devices, we offer Adobe Premiere Clip, which provides
users with easy-to-use features to quickly edit and enhance video, and Adobe Capture CC, which provides an easy way to capture
and share production-quality lighting and color schemes. We also offer an Elements version of Premiere Pro, which is a powerful
yet easy-to-use video-editing software for home video editing. Premiere Elements provides tools for hobbyists to quickly edit and
enhance video footage with fun effects and transitions and create custom DVDs for sharing video with friends and family.