Adobe 2015 Annual Report Download - page 7

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Table of Contents
7
• Provide robust cross-channel campaign management capabilities utilizing real-time insights, rich customer data and a
sophisticated automation and execution platform;
• Manage, publish, track, and monetize social programs;
• Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences;
• Build unique audience profiles, allowing marketers to identify their most valuable segments and use them across digital
channels;
• Easily add, alter, and deploy marketing tags on websites, resulting in consistent page performance and accurate data
collection; and
• Integrate with a robust network of partners, covering the expansive digital marketing ecosystem.
To drive growth of Adobe Marketing Cloud, we also intend to streamline how customers learn about, acquire and deploy
Adobe Marketing Cloud solutions. We believe we can accelerate the growth of our business by continuing to build out more direct
sales capacity, as well as continuing to enable a rich ecosystem of agencies and SIs who sell, implement and service our solutions.
We believe these investments will result in continued growth in revenue in our Digital Marketing segment in fiscal 2016 and
beyond.
Print and Publishing
Our Print and Publishing segment contains legacy products and services that address diverse market opportunities including
eLearning solutions, technical document publishing, web application development and high-end printing. Graphics professionals
and professional publishers continue to require quality, reliability and efficiency in production printing, and our Adobe PostScript
and Adobe PDF printing technologies provide advanced functionality to meet the sophisticated requirements of this marketplace.
As high-end printing systems evolve and transition to fully digital, composite workflows, we believe we are uniquely positioned
to be a supplier of software and technology based on the PostScript and Adobe PDF standards for use by this industry.
We generate revenue by licensing our technology to OEMs that manufacture workflow software, printers and other output
devices. In fiscal 2015, we maintained a relatively consistent quarterly revenue run-rate with the mature products we market and
license in our Print and Publishing business.
PRINCIPAL PRODUCTS AND SERVICES
Digital Media Products
Creative Cloud
Creative Cloud is a subscription offering that enables the creation of rich and engaging digital content. Through Creative
Cloud, users can easily explore, create, publish and share their work across devices, the desktop and the web. Members have access
to a vibrant creative community, publishing services to deliver apps and websites, cloud storage to easily access their work, the
ability to sync their files to virtually any device, collaboration capabilities with team members, and new products and exclusive
updates as they are developed.
Creative Cloud members can build a Creative Profile which persists wherever they are. A user’s Creative Profile moves
with them via Creative Cloud services from app-to-app and device-to-device, giving them immediate access to their personal files,
photos, graphics, colors, fonts, text styles, desktop setting customizations and other important assets. Furthermore, CreativeSync
synchronizes all files, photos, fonts and other assets used in a particular workflow so that users can begin creative work on any
device and seamlessly continue it on another.
New Creative Cloud services have been developed and delivered to subscribers to increase the utilization of Creative Cloud
capabilities beyond the use of our desktop applications. One of these new services, Adobe Stock, is an online marketplace with
over 40 million curated photos, graphics and videos that is deeply integrated with Creative Cloud apps. We believe services such
as Adobe Stock will drive higher user interaction with Creative Cloud and create upsell opportunities as users increasingly utilize
higher-tiered versions of these services.
New mobile apps that run on tablets and smartphones enable connections between essential Creative Cloud desktop tools
and a new family of mobile apps that extend the capabilities of Photoshop, Illustrator, Premiere Pro and Lightroom onto mobile
devices. Our mobile apps enable users to create designs with tablets and bring them into their creative workflows.