Adobe 2015 Annual Report Download - page 10

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Table of Contents
10
documents, and Mobile Link synchronizes those files across multiple devices. Adobe Acrobat Reader is our free software for
reliable viewing, searching, reviewing and printing of Adobe PDF documents on a variety of hardware and operating system
platforms. Users of both Adobe Acrobat DC and Adobe Acrobat Reader can also access, edit and save changes to their PDF files
stored on the Dropbox website or mobile app.
Our eSign Services, which can be purchased as part of Document Cloud, allow users to safely electronically send and sign
any document from any device. Adobe eSign Manager DC is a mobile app companion for our eSign Services that allows users to
electronically sign documents and forms, send them for signature, track responses in real-time, and obtain instant signatures with
in-person signing. Adobe eSign integrates with Adobe Experience Manager Forms to provide seamless experiences to customers
across web and mobile sites. We also plan to integrate key components of Adobe Marketing Cloud to help businesses test, measure
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have with digital marketing assets today.
Adobe Marketing Cloud Solutions
Adobe Analytics
Adobe Analytics helps our customers create a holistic view of their business by turning consumer interactions into actionable
insights. With intuitive and interactive dashboards and reports, our customers can sift, sort, and share real-time information to
provide insights that can be used to identify problems and opportunities and to drive conversion and relevant consumer experiences.
Adobe Analytics enables web, social, video, mobile, attribution, and predictive analytics across online and offline channels to
continuously improve the performance of marketing activities. It also provides the ability to perform advanced ad-hoc segmentation
and to integrate data from offline and third-party sources.
Adobe Target
Adobe Target lets our customers test, target and personalize content across multiple devices. With Adobe Target, our
customers have the tools they need to quickly discover what gets noticed, what increases conversion, and what keeps consumers
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Adobe Social
Adobe Social provides marketers a comprehensive solution to build stronger connections through content guided by tangible
data. Customers can create more relevant posts, monitor and respond to conversations, measure results, and connect social activities
to business results. With Adobe Social, our customers can: manage social content and activities across multiple social networks
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integrated analytics.
Adobe Media Optimizer
Adobe Media Optimizer is a powerful advertisement management platform. Customers get a consolidated view of how
their media is performing, along with tools to both accurately forecast and continually optimize their mix of paid campaigns across
digital media. Media Optimizer includes cross-channel optimization capabilities, search engine marketing management, and display
and social advertising management.
Adobe Experience Manager
Adobe Experience Manager helps customers organize, create, and manage the delivery of creative assets and other content
across digital marketing channels, including web, mobile, email, communities and video. It enables customers to manage content
on premise or host it in the cloud, delivering agile and rapid deployment. With this ultimate control of content and campaigns,
customers are able to deliver relevant experiences to consumers that help build the customers’ brand, drive demand and extend
reach. Adobe Experience Manager includes digital asset management, web content management, integrated mobile app
development, enterprise-level forms management, and social capabilities, providing customers with tools enabling users to improve
their market and brand perception and provide a personalized experience to their consumers.
Adobe Campaign
Adobe Campaign enables marketers to orchestrate personalized experiences determined by each consumer’s behaviors and
preferences. As part of its feature set, Adobe Campaign provides visual campaign orchestration, allowing for intuitive design and
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Marketers can also integrate consumer data from across marketing channels to develop and deliver more relevant marketing