Adobe 2015 Annual Report Download - page 42

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Table of Contents
42
Segment Information (dollars in millions)
Fiscal
2015 Fiscal
2014 Fiscal
2013 % Change
2015-2014 % Change
2014-2013
Digital Media $ 3,095.2 $ 2,603.2 $ 2,625.9 19% (1)%
Percentage of total revenue 65% 63% 65%
Digital Marketing 1,508.9 1,355.2 1,228.8 11% 10 %
Percentage of total revenue 31% 33% 30%
Print and Publishing 191.4 188.7 200.5 1% (6)%
Percentage of total revenue 4% 4% 5%
Total revenue $ 4,795.5 $ 4,147.1 $ 4,055.2 16% 2 %
Fiscal 2015 Revenue Compared to Fiscal 2014 Revenue
Digital Media
Revenue from Digital Media increased $492.0 million during fiscal 2015 as compared to fiscal 2014, primarily driven by
increases in revenue associated with our creative offerings due to continued strong adoption of Creative Cloud. Document Cloud
revenue remained stable during fiscal 2015 as compared to fiscal 2014.
Creative revenue, which includes our Creative Cloud and perpetual creative offerings, increased during fiscal 2015 as
compared to fiscal 2014, primarily due to the increase in subscription revenue associated with our Creative Cloud offerings driven
by the increase in number of paid Creative Cloud team, individual and enterprise subscriptions. The increases associated with our
creative products were offset in part by expected declines in revenue associated with our perpetual creative offerings.
Document Cloud revenue, which includes our Acrobat product family, remained stable during fiscal 2015 as compared to
the year ago period, as increases in revenue associated with eSign and our Document Cloud subscription offering were offset by
decreases in revenue associated with our Document Cloud perpetual license offerings. Driving the increase in our Document Cloud
subscription revenue was the adoption of our cloud offering through subscriptions and ETLAs.
Digital Marketing
Revenue from Digital Marketing increased $153.7 million during fiscal 2015 as compared to fiscal 2014 primarily due to
continued revenue growth associated with our Adobe Marketing Cloud, which increased 16% as compared with the year-ago
period. Contributing to this increase was the continued adoption of our AEM term-based offering, and to a lesser extent, increases
in revenue associated with Adobe Campaign, Adobe Analytics and Adobe Target.
Print and Publishing
Revenue from Print and Publishing remained stable during fiscal 2015 as compared to fiscal 2014.
Fiscal 2014 Revenue Compared to Fiscal 2013 Revenue
Digital Media
Revenue from Digital Media decreased slightly during fiscal 2014 as compared to fiscal 2013. The slight decrease was
primarily driven by declines in revenue associated with our perpetual creative offerings, distribution of third-party software
downloads and Hobbyist products launched in fiscal 2013. With respect to the Hobbyist product revenue decline, we began actively
migrating customers to our Creative Cloud Photography Plan in fiscal 2014, for which revenue is recognized ratably. Largely
offsetting these decreases were increases in Creative Cloud and Document Cloud revenue.
Creative revenue, which includes our Creative Cloud, Creative Suite editions and CS point products, decreased slightly
during fiscal 2014 as compared to fiscal 2013 due to decreases in revenue from CS point products and Creative Suite editions, as
we discontinued the general availability of our perpetually licensed CS6 products in the second quarter of fiscal 2014. Also
contributing to the decline in creative revenue were decreases in revenue associated with the distribution of third-party software
downloads and Hobbyist products launched in fiscal 2013. Decreases were largely offset by increases in revenue from subscriptions
and ETLAs and revenue from our Digital Publishing Suite.
Document Cloud revenue, which includes our Acrobat product family, increased during fiscal 2014 as compared to fiscal
2013 primarily due to increases in our Document Cloud subscription revenue. Increases were slightly offset by decreases due to
our continued shift to ETLAs.