Adobe 2015 Annual Report Download - page 43

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Table of Contents
43
Digital Marketing
Revenue from Digital Marketing increased $126.3 million during fiscal 2014 as compared to fiscal 2013 due to continued
revenue growth associated with our Adobe Marketing Cloud, which increased 15% during fiscal 2014 as compared to fiscal 2013.
Contributing to this increase was Adobe Campaign and the strong adoption of AEM.
Print and Publishing
Revenue from Print and Publishing decreased during fiscal 2014 as compared to fiscal 2013 primarily due to decreases in
legacy product revenue and increased ETLAs for certain products in this group.
Geographical Information (dollars in millions)
Fiscal
2015 Fiscal
2014 Fiscal
2013 % Change
2015-2014 % Change
2014-2013
Americas $ 2,788.1 $ 2,314.4 $ 2,134.4 20% 8 %
Percentage of total revenue 58% 56% 53%
EMEA 1,336.4 1,179.9 1,129.2 13% 4 %
Percentage of total revenue 28% 28% 28%
APAC 671.0 652.8 791.6 3% (18)%
Percentage of total revenue 14% 16% 19%
Total revenue $ 4,795.5 $ 4,147.1 $ 4,055.2 16% 2 %
Fiscal 2015 Revenue by Geography Compared to Fiscal 2014 Revenue by Geography
Revenue increased in the Americas and EMEA during fiscal 2015 as compared to fiscal 2014 while revenue in APAC
remained stable during fiscal 2015 compared with the year-ago period. Revenue in the Americas and EMEA increased primarily
due to growth in Digital Media and Digital Marketing revenue. The overall increase in EMEA revenue was slightly offset by
declines due to strengthening of the U.S. Dollar against the Euro, British Pound and other EMEA currencies in fiscal 2015. Within
the Americas and EMEA, fluctuations in revenue by reportable segment were attributable to the factors noted in the segment
information above.
Revenue in APAC remained stable during fiscal 2015 as compared to fiscal 2014 due to an increase in Digital Marketing
revenue offset by a decrease in Digital Media revenue.The increase in Digital Marketing revenue in APAC was attributable to the
factors noted in the segment information above. The decline in Digital Media revenue was primarily due to expected decreases
in perpetual license revenue, partially offset by increases in subscription revenue during fiscal 2015 as compared to fiscal 2014.
Fiscal 2014 Revenue by Geography Compared to Fiscal 2013 Revenue by Geography
Overall revenue increased in the Americas and EMEA during fiscal 2014 as compared to fiscal 2013. Revenue in the
Americas increased due to growth in Digital Media and Digital Marketing revenue. Revenue in EMEA increased primarily due
to growth in Digital Marketing revenue. Digital Media and Print and Publishing revenue in EMEA remained relatively stable.
Despite strengthening of the U.S. Dollar against the Euro and the British Pound during the latter part of fiscal 2014, the overall
weakening of the U.S. Dollar against these currencies during fiscal 2014 also caused revenue in EMEA to increase as compared
to fiscal 2013. Within the Americas and EMEA, the fluctuations in revenue by reportable segment were attributable to the factors
noted in the segment information above.
Revenue in APAC decreased during fiscal 2014 as compared to fiscal 2013 primarily as a result of decreases in Digital
Media revenue due to slower adoption of Creative Cloud in Japan compared to other countries and the strengthening of the U.S.
Dollar against the Japanese Yen and other Asian currencies. Digital Marketing and Print and Publishing revenue in APAC remained
relatively stable during fiscal 2014 compared to fiscal 2013.