Adobe 2008 Annual Report Download - page 7

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new users of creative applications — those who aspire to be creative professionals, or those at home or at work who wish to
use the professional-level capabilities of our solutions, but are not trained creative professionals.
We intend to continue our efforts to be the recognized market leader in the professional page layout, Web layout and
illustration software markets. In page layout, we will continue to add new features to our InDesign product with a focus on
cross-media publishing workflows, as well as continue to enhance its integration with other products print professionals
utilize in their workflows. In Web layout, we strive to continue to redefine the Web experience by offering the most feature-
rich, market-leading solutions for Web site design and development with our Dreamweaver and Flash offerings. In
illustration, we will continue to innovate and develop new capabilities which we believe will preserve our Illustrator product
as a leading graphics creation solution.
We plan to continue to work on enhancements for our Photoshop and Photoshop Extended product offerings to meet the
evolving needs of professional photographers, creative professional customers (including graphic designers, Web designers
and video producers) and imaging enthusiasts to drive upgrades and new user adoption. We also plan to add new capabilities
to Adobe Photoshop Lightroom, our digital photography workflow tool for professional photographers. In addition, we
continue to believe many customers will license the Photoshop product capabilities via our Creative Suite editions as opposed
to licensing individual creative products.
With our set of professional digital video and motion graphic products, we strive to provide the market-leading, end-to-
end digital video, motion graphic and animation platform for our customers. To grow this business, we will continue to
market the advanced features, the cross-platform and cross-device capabilities, and the workflow benefits of this platform to
creative professionals and videographers in the film, broadcast, corporate and event videography market segments. We are
also enhancing our FMS solution to deliver the highest quality video streaming capability and we are working with partners
to deliver integrated video systems and video delivery services. With broad adoption of Adobe Flash Player and its high-
quality video playback features, we will continue to work on advancing our seamless video authoring-to-playback workflow
capability for those wishing to provide a rich video experience on the Web and to mobile devices.
To further our initiatives in digital video and motion graphics, we intend to extend our leadership position in Web video
by continuing to support and drive the improvement of industry standards, as well as innovate and implement new content
creation and delivery capabilities in our dynamic media products and Adobe Flash Player. By focusing on the end-to-end
video workflow needs of our customers, we believe we are uniquely positioned to provide the best solution for the creation
and delivery of high-quality Web video content. In addition, as the number of hobbyists desiring easy-to-use video editing
solutions grows, we intend to enhance the video editing and DVD creation capabilities of our Adobe Premiere Elements and
Adobe Premiere Express products for the sharing of digital video memories.
With our Scene7 solutions, we intend to market their capabilities to help customers automate the production and
availability of rich media experiences, including zoom, dynamic sizing, personalization and interactive dynamic product
catalogs. In addition, we believe Scene7 will help Adobe build a robust Internet infrastructure, allowing us to further
develop Scene7’ s brand-name customer list and accelerate the online availability of Adobe technologies used by millions of
creative professional and hobbyist users.
Creative Solutions Products
Adobe After Effects Professional—software used to create sophisticated animation, motion graphics and visual effects
found in television broadcast, film, DVD authoring and the Web; provides 2D and 3D compositing, animation and visual
effects tools, as well as advanced features such as motion tracking and stabilization, advanced keying and warping tools,
more than 30 additional visual effects and additional audio effects.
Adobe Audition—a professional audio editing environment designed for demanding audio and video professionals;
provides advanced audio mixing, editing and effects processing capabilities.
Adobe Creative Suite Design Premium—an integrated software solution that creative professionals can use as a platform
for print, Web and mobile content publishing; combines Adobe Acrobat Pro, Adobe Dreamweaver, Adobe Flash
Professional, Adobe Illustrator, Adobe InDesign and Adobe Photoshop Extended technologies with file management and
integration technology called Version Cue, a file management and control center called Adobe Bridge, a tool used to produce
innovative and compelling content for a broad range of mobile phones and consumer electronics devices called Adobe