Adobe 2008 Annual Report Download - page 14

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14
Adobe Reader and our Adobe Flash Platform ensure reliable, secure and rich application experiences across browsers,
desktops and devices. The platform provides developers with an RIA programming model to integrate and optimize
workflows and a server software framework to simplify integration and leverage existing enterprise infrastructures. We also
offer services and other software components to accelerate the creation of compelling, relevant and actionable applications,
either through RIAs or through intelligent electronic documents based on Adobe PDF.
We believe Adobe Reader and our Adobe Flash Platform revolutionize how enterprises and government agencies
present, deliver, consume and interact with information and content. By providing an integrated client-server framework,
toolset and server-side process orchestration engine for developers, designers and IT organizations, we believe our solutions
allow our customers to:
• Engage their constituents with compelling experiences and intelligent documents—providing them with the ability
to act upon information or tasks presented to them for improved and effective collaboration;
• Streamline and accelerate document-based processes so more work gets done;
• Simplify the creation and deployment of compelling, relevant and actionable applications;
• Augment existing enterprise infrastructures to deliver the next level of engagement with their stakeholders;
• Implement solutions which adhere to security and regulatory compliance requirements;
• Scale these solutions needs regardless of the size of their constituent populations; and
• Leverage Adobe Reader and Adobe Flash Platform to reach people inside and outside of their organizations, and
across all desktops and devices.
Although our solutions address the needs of a diverse set of enterprise customers, we focus primarily on key vertical
industries such as financial services, government, telecommunications, manufacturing and life sciences. For these customers,
we offer comprehensive, scalable, secure and reliable server products and tools to develop applications tailored to their
specific information and business process requirements.
Adobe LiveCycle Enterprise Suite (“ES”) brings together Adobe PDF and Adobe Flash Platform technologies to
provide capabilities which allow businesses and enterprises to more effectively engage customers, constituents, partners and
employees in key business processes. LiveCycle ES software is an integrated J2EE server solution that blends data capture,
process management, information security, document generation and content services to help create and deliver rich and
engaging applications that reduce paperwork, accelerate decision-making and help ensure regulatory compliance.
Key differentiating features in LiveCycle ES allow developers to build more engaging experiences that scale from paper
forms to rich and interactive online applications, protect sensitive information and extend business processes that span from
data capture through process orchestration to document generation — inside and outside an organization’ s firewall.
A key enhancement in LiveCycle ES is the fusion of Adobe PDF with our Adobe Flex technologies which utilize the
Flash file format and leverage our widely-used Adobe Flash Player technology. With Flex, developers are able to combine
the rich user interface of desktop software with the reach and ease of deployment of the Web and the processing power of
desktop computers. This combination enables the delivery of more complex interactions than are currently supported by the
Web browser model. Flex applications extend the server-based object model to client systems, improving interactivity by
eliminating the constant page refreshes and context switches that users frequently experience. As a result, Flex applications
enable organizations to provide users with a dramatically improved experience that supports the manipulation of data and
information in ways that are impractical in a traditional browser-based environment.
The other primary component of our LiveCycle ES solutions utilizes Adobe PDF documents which interact with core
business applications and integrate information contained in those documents into business processes. In addition to
capturing the necessary fidelity for electronic forms, Adobe PDF documents are “intelligent” – they retain the best
characteristics of paper documents, such as a familiar look, but add powerful business logic capabilities such as data
calculation and validation and automated routing instructions. In addition, arbitrary data (including XML-based data) can be
embedded inside of intelligent PDF documents for use or access in a business process. These features allow for more efficient