Adobe 2008 Annual Report Download - page 12

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the free Adobe Reader to digitally sign documents, participate in shared document reviews and save forms locally; enable
others to access design data such as 2D and 3D designs that include layers, dimensions and metadata; view and interact with
PDF maps, including searching, measuring and marking up geospatially enabled PDF maps; and manage and track electronic
document reviews through interactive document reviews that enable participants to see and build on each other’s comments,
which can be sorted by author, date, or page. These enhanced capabilities helped to continue the increase of our penetration
of Acrobat desktop licenses in enterprises, thereby helping our business to grow.
During the year, continued success with adoption of our Creative Suite products has also contributed to broader adoption
of Acrobat in the creative professional market. Acrobat Pro version 8 and Acrobat Pro version 9 are included in four of the
six Creative Suite editions and utilization of Acrobat prepress, printing and collaboration functionality is a critical component
of creative customer workflows. As such, adoption of Acrobat through the Creative Suite family of products has resulted in
an increasing amount of Acrobat revenue being reported in our Creative Solutions Segment during the year.
As indicated earlier, to supplement our Acrobat family of products, we introduced a beta version of our new hosted
service Acrobat.com in the third quarter of fiscal 2008. We experienced strong user signup for accounts on Acrobat.com and
believe this compelling service will enhance the growth capabilities of the Acrobat family of products in the coming years.
Over the course of fiscal 2008, we also continued to focus on the Web conferencing market opportunity with our
Acrobat Connect Pro product line which is licensed by customers as on-premise server-based software or as a hosted service.
This approach focuses on charging meeting organizers for the ability to host meetings and allows for participants to join
meetings for free utilizing Adobe Flash Player.
Knowledge Worker Strategy
In fiscal 2009, we plan to continue to market the benefits of our knowledge worker solutions to small and medium-sized
businesses, large enterprises and government institutions around the world. With our Acrobat family of products, we intend
to continue to increase our seat penetration in these markets through the utilization of our corporate and volume licensing
programs. We intend to increase our focus on marketing and licensing Acrobat in targeted vertical markets such as education,
financial services, telecommunications, government, manufacturing and the architecture, engineering and construction
markets as well as expanding into emerging markets.
We also plan to continue to market the newest capabilities of our Acrobat version 9 family of products, including PDF
Portfolios and integrated real-time collaboration, which provide additional value for users who require more advanced
features and solutions. In addition, we intend to market the easy-to-use hosted capabilities of our new Acrobat.com service to
users requiring basic and easy-to-use document authoring, collaboration and file storage capabilities.
With our Acrobat Connect Pro product, we intend to increase awareness of our solution in targeted horizontal markets
such as training and marketing, as well as targeted vertical markets such as manufacturing, financial services and
telecommunications. We also intend to market the benefits of how our Acrobat and Acrobat Connect Pro solutions can be
used together to meet the synchronous and asynchronous collaboration needs in the marketplace. With the broad distribution
and reach of our free Adobe Reader, we also intend to expose the capabilities of Acrobat Connect Pro to potentially new
users with a simple-to-adopt business model based on monthly or annual subscription fees.
Knowledge Worker Products
Adobe Acrobat.com—new service (currently in beta release) which provides centralized online file sharing and storage
capabilities, as well as simple PDF creation, an online word processor called Buzzword and personal Web conferencing
services with Adobe ConnectNow that is based on our Acrobat Connect Pro Web conferencing solution.
Adobe Acrobat Connect Pro—a rich Web-based communication system which enables organizations to reduce the costs
of travel and increase the effectiveness of online training, marketing events, sales meetings and collaborative Web
conferencing solutions which are instantly accessible by customers, partners and employees using Adobe Flash Player;
consists of a core Connect Events Server or hosted service, and modules that provide specific application functionality,
including Connect Training and Connect Events; can be deployed with either some or all of these components together;
Connect Training allows organizations to build a complete online training system with Microsoft PowerPoint presentations