Adobe 2008 Annual Report Download - page 15

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15
interaction with enterprise applications while still providing the ability for people to manually access and interact with the
data when necessary.
Our LiveCycle ES products leverage our Adobe Reader software—with more than 500 million distributed copies of
Adobe Reader, we have created a platform for extending high value business processes to a wide variety of end users. Adobe
Reader is available on the most common operating system platforms free of charge, including Microsoft Windows, Apple
Mac OS, Linux, various Unix-based platforms and portable device systems such as Palm OS, Pocket PC and the Symbian
operating system for cellular phones. As a universal client, Adobe Reader enables users inside and outside the firewall to
interact with intelligent PDF documents on most platforms, including desktops, laptops, PDAs, mobile phones and kiosks,
regardless of the application used to author the document.
Enterprise Business Summary
In fiscal 2008, we generated record revenue in our Enterprise business with Adobe LiveCycle as we continued to
achieve strong adoption in targeted markets such as government, financial services and manufacturing. Helping to drive this
success was the release of a substantial upgrade to our LiveCycle ES product line during the year. This release included
numerous usability and performance improvements as well as two new product modules: Adobe LiveCycle Content Services
ES and Adobe LiveCycle PDF Generator 3D ES. In addition, our integration of Adobe LiveCycle with other software
vendors’ platforms, including those from SAP AG and Parametric Technology Corporation (“PTC”), helped to further drive
adoption during the year.
Enterprise Strategy
In fiscal 2009, we will continue to focus on offering more complete enterprise server-based solutions targeting the needs
of governments and enterprises worldwide. We wish to help these customers develop and deliver self-service and assisted-
service Web-based applications that blend rich user interfaces and documents with data capture, document collaboration,
process management and document generation capabilities that are easy to use. We strive to provide solutions which are
customer-centric and help the constituents of our customers work together on complex processes and bridge the digital and
paper-based environments, and do so by providing capabilities that are accessible by anyone. We intend to provide such
solutions directly through our consulting services organization, as well as together with software partners such as SAP AG
and PTC, along with global and regional systems integrators we partner with that deliver comprehensive solutions to their
customers.
We will continue to focus our go-to-market efforts on markets such as financial services, government, manufacturing
and life sciences and work to augment our sales model to include more systems integrator partners. We will also work to
enhance our solutions offerings through investments in new software as a service capabilities for our enterprise server
product family.
Enterprise Products
Data Capture
Adobe LiveCycle Barcoded Forms ES—server-based software application which enables organizations to accurately
capture user-supplied information from fill-and-print paper forms that uses proven and dynamic 2D barcode technology
online and offline to automate the extraction of data from paper forms and deliver it to core systems for processing;
dramatically reduces costs, errors and time compared to manual data entry and solutions based on optical character
recognition; barcodes are initially set up through creation of the form with Adobe’ s Designer application; after the form is
printed, signed and returned by users of the form, the barcode on the form is scanned and decoded, and form data obtained
from the barcode is routed to the appropriate enterprise application through Adobe’ s LiveCycle server products.
Adobe LiveCycle Data Services ES—high-performance, scalable and flexible framework that streamlines the
development of RIAs using Adobe Flex and Adobe AIR; abstracts the complexity required to create server push–based
applications and supports a rich set of features to create real-time solutions; utilizes powerful data services and simplifies data
management problems such as tracking changes, synchronization, paging and conflict resolution; deployed as a standard
J2EE Web application, which enables customers to leverage their existing infrastructure.