Adobe 2008 Annual Report Download - page 10

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Please find page 10 of the 2008 Adobe annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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10
Adobe Premiere Express—new Adobe video remix and video editing software licensed to media portals such as
MTV.com, Photobucket and YouTube to provide consumers with embedded access to industry leading Adobe video editing
and enhancement technologies.
Adobe Premiere Pro—professional digital video-editing software used to create broadcast-quality content for video,
film, DVD, multimedia and streaming over the Web.
Adobe Soundbooth—an application that provides video editors, designers and others who do not specialize in audio
with the tools that they need to accomplish audio-based tasks in their everyday work, such as removing noise from
recordings, polishing voiceovers and customizing music to fit a video or animation production.
Adobe Ultra—software used to transform digital video and HD keying into a practical daily production tool for all types
of video professional users.
Adobe Visual Communicator—software used to create newscast-style video presentations that can be delivered via e-
mail, CD, DVD, PowerPoint or live over the Internet.
Flash Video Streaming Service—either through direct sales, or together with leading CDN providers, Adobe offers
hosted services for streaming on-demand video for the Adobe Flash Player runtime across high-performance networks; built
with Adobe Flash Media Server, Flash Video Streaming Service provides an effective way to deliver FLV to large audiences
without the overhead of setting up and maintaining streaming server hardware and network.
Ovation—software which allows users to enhance Microsoft PowerPoint slides into a richer visual experience to help
deliver more impactful information, presentations and messages.
Photoshop.com—an online hosted service that provides customers with the ability to view, enhance and share their
photos in fun ways; also provides photo backup services, the ability to obtain seasonal artwork and other inspiring ideas that
can be utilized to enhance the photo viewing and sharing experience.
Scene7 On-Demand—provides an easy-to-use, Web-based system to upload, manage, enhance and publish dynamic rich
content; used by many leading online retail Web sites to automate the production and availability of rich media experiences,
including zoom, dynamic sizing, personalization and interactive dynamic product catalogs.
Vlog It!—software which allows users to easily create dynamic video blogs containing photos, audio, video clips and
narration.
Business Productivity Solutions
The focus of our Business Productivity Solutions business is to provide solutions which meet the needs of enterprises
and governments to improve their productivity, help automate business processes, improve collaboration and reduce time-to-
market and costs. Within our Business Productivity Solutions, we categorize our opportunities and our results into two
distinct businesses: Knowledge Worker and Enterprise. Both businesses leverage our client platforms that include Adobe
Reader, Adobe Flash Player and Adobe AIR.
Knowledge Worker Market Opportunity
As part of our Business Productivity Solutions focus, we address the needs of the knowledge worker customer whom we
define as someone focused on creating and disseminating high-value information as part of their job on a regular basis.
Knowledge workers include a wide variety of job functions—such as accountants, attorneys, administrative assistants,
executives, architects, educators, engineers, graphic designers, insurance underwriters, software developers and stock
analysts. These jobs typically require the sharing of information, either in an information dissemination (one-way) format, or
in a collaborative (multi-way) format.
Knowledge workers must create information and content from a variety of sources and software applications, and be
able to exchange this information within a reliable format that ensures coworkers and constituents can reliably and securely
access the information. When appropriate, this information often needs to be protected or securely managed and controlled.