Adobe 2005 Annual Report Download - page 7

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7
In addition, the creation and enhancement of digital video and motion graphics by creative professionals, and
opportunities for the creation, workflow, and delivery of this type of content to mobile and other non-PC related
devices, represent an emerging opportunity we intend to address as part of our Creative Solution offerings.
We believe that, while many customers have made or will make the switch to our Creative Suite and/or our
Studio products from individual applications over time, there continues to exist an opportunity of upgrading existing
individual application users to newer versions of these individual applications. In addition, we will market the
benefits of newer versions of the Creative Suite and Studio products to existing Creative Suite and Studio users to
drive Creative Suite-to-Creative Suite and Studio-to-Studio upgrades. We also will market the features of these
products to new users of creative applications – those who aspire to be creative professionals, or those at home or at
work who wish to use the professional-level capabilities of our solutions, but are not trained creative professionals.
We plan to continue to enhance our Photoshop product offerings to meet the evolving needs of professional
photographers and creative professional customers, including graphic designers, Web designers, video producers
and imaging enthusiasts to drive upgrades and new user adoption. We also plan to improve integrated digital
photography workflows by expanding our digital imaging platform to include Adobe Lightroom, a new product
designed for professional photographers. In addition, as we have seen during the past two fiscal years, we believe
many customers will continue to license Photoshop capabilities via our Creative Suite products as opposed to
licensing the standalone version.
For the digital imaging hobbyist, we plan to continue to enhance our Photoshop Elements product and partner
with other digital imaging vendors to deliver integrated photo services. With our strong brand in digital imaging, we
hope to attract additional digital camera users and migrate them from the low-end and free imaging software they
use to our more advanced Photoshop product offerings.
With our set of professional digital video and motion graphic products, we strive to provide the strongest,
market-leading digital video, motion graphic and animation authoring platform for our customers. To grow this
business, we will continue to market the benefits of this platform to creative professionals and videographers in the
film, broadcast, corporate and event videography market segments, and we are working with partners to deliver
integrated video systems. With broad adoption of Macromedia Flash Player and its high-quality video playback
features, we will work to provide a seamless video authoring-to-playback capability for those wishing to provide a
rich video experience on the Web. In addition, as the number of hobbyists desiring easy-to-use video editing
solutions grows, we intend to enhance the video editing and DVD creation capabilities of our Adobe Premiere
Elements product for the sharing of digital video memories.
Creative Solutions Products
Adobe After Effects — professional software used to create sophisticated animation, motion graphics and visual
effects found in television broadcast, film, DVD authoring and the Web; available in two versions: After Effects
Standard provides basic 2D and 3D compositing, animation and visual effects tools; After Effects Professional adds
advanced features such as motion tracking and stabilization, advanced keying and warping tools, more than 30
additional visual effects, and additional audio effects.
Adobe Audition — a professional audio editing environment designed for demanding audio and video
professionals; provides advanced audio mixing, editing and effects processing capabilities.
Adobe Creative Suite Premium Edition — an integrated software solution that creative professionals can use as
a platform to modify and enhance digital images, create graphics, produce professional-quality printed publications,
create and maintain dynamic Web sites, author visually rich content for wireless Web devices, and share content
reliably for print and screen display. The suite combines Adobe Acrobat Professional, Adobe GoLive, Adobe
Illustrator, Adobe InDesign and Adobe Photoshop technologies with file management and integration technology
called Version Cue and a new navigational control center called Adobe Bridge.
Adobe Creative Suite Standard Edition — an integrated software solution that creative professionals can use as
a platform to modify and enhance digital images, create graphics, and produce professional-quality printed
publications. The suite combines Adobe Illustrator, Adobe InDesign and Adobe Photoshop technologies with file