Adobe 2005 Annual Report Download - page 12

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12
well as server technology that manages the content being delivered to the mobile phone. Just as other Adobe
solutions such as Breeze are built upon the Adobe Engagement Platform, we see market opportunities to bring
similar solutions to the mobile and device ecosystems.
In fiscal 2006, we intend to continue to grow the use of our Mobile and Device Solutions in these emerging
markets. We plan to work closely with mobile device manufacturers, telecommunications carriers, and news and
entertainment organizations to have them embed our technology on their platforms, enabling them to provide
multimedia content and deliver Flash-based information to their customers. In addition, we plan to offer solutions to
these customers that include a mobile device version of the Adobe Reader called Adobe Reader LE which will
provide the ability for viewing of, and interaction with, PDF-based content.
Mobile and Device Solutions Products
Adobe Reader LE — a version of the Adobe Reader specifically developed for mobile phones that renders PDF
documents on small-sized devices.
Macromedia Flash Lite — a version of the Macromedia Flash player specifically developed for mobile phones
and other consumer electronic devices; designed to require fewer device resources and can therefore operate on
many devices from feature phones to TVs and digital video recorders.
Macromedia Flash SDK — a software development kit specifically developed for bringing Flash-based content
to consumer electronic devices; designed to require fewer device resources and can therefore operate on many
devices from game devices to TVs and digital video recorders.
Macromedia FlashCast — an end-to-end, client-server solution that is designed to effectively create, deliver and
use rich data services which are viewed as “channels” of information on mobile handsets; consists of the FlashCast
client software which is embedded on mobile devices such as cellular phones and is built based on the Flash Lite
runtime engine, and FlashCast server software which manages subscriber accounts, aggregates and delivers
FlashCast channel updates to subscribers, and generates billing transactions for fulfillment.
Enterprise and Developer Solutions Business Segment
Enterprise and Developer Solutions Opportunity
Enterprises are under increasing pressure to save money, offer improved customer service, adhere to regulatory
requirements and leverage existing investments in core systems. As a means to address these issues, a critical
component of an organization’s business processes is the need to interact with data stored in enterprise applications.
As this need expands beyond the core users of those applications, adapting systems to accommodate a diverse group
of users has become an expensive and time-consuming endeavor. The outcome is a proliferation of manual
workarounds that result in process inefficiencies, delays and poor quality of information.
In addition, enterprises have built Web applications which enjoy the reach of the Web but often fail to deliver a
user interface with the ease of use and richness that users expect. This impedes utilization of these applications and
increases training costs, reducing the overall return on investment (“ROI”) that enterprises expect. Organizations are
now looking to Rich Internet Applications (“RIA”) to boost their ROI for these Web applications by combining a
rich graphical application interface with the universal reach of the Web.
We believe significant opportunities exist to help enterprises address these issues by making their business
processes more efficient and their Web applications more engaging. To address these opportunities, we offer Adobe
Enterprise and Developer Solutions to securely extend the reach of information, processes and services to engage
with customers and constituents. Our solutions leverage our Adobe Engagement Platform, which provides a
development platform for delivering applications that dramatically improve how businesses engage with people,
processes and information.
Adobe’s Engagement Platform utilizes our universal Adobe Reader and Macromedia Flash Player software,
which ensure reliable, secure and rich application experiences across browsers, desktops and devices. The Adobe