Adobe 2005 Annual Report Download - page 24

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24
expected to ship in late 2006. Windows Vista will include a new document format called XPS, which will compete
with Adobe PDF. Certain aspects of XPS may also compete with our Adobe PostScript technologies and solutions.
In e-learning content authoring, our Authorware product faces competition from vertically focused e-learning
content authoring solutions. Competition is based on the quality and features of products, ease-of-use and price. We
believe we have a strong product and can successfully compete based upon the quality and features of the
Macromedia Authorware product and its strong brand among users, and its widespread adoption among e-learning
content publishers.
In interactive simulations/e-learning, our Captivate product faces competition from general content
development tools such as Microsoft PowerPoint, screen recording tools such as Techsmith’s Camtasia and more
advanced e-learning and software simulation solutions such as Firefly or OnDemand. Competition is based on speed
of development and features of products, ease-of-use and price. We believe we have a strong product and can
successfully compete based upon the quality and features of the Macromedia Captivate product, its strong brand
among users and its widespread adoption among training developers.
In Web content management, our Contribute products face competition from basic content publishing products
such as Microsoft Word and Microsoft Sharepoint, as well as large-scale Web content management systems from
companies such as Interwoven, Vignette, IBM and Oracle. Competition is based on the usability, quality and
features of products, the level of customization and integration with other Web content management components,
the integration with Web design tools, the number of hardware platforms supported, service, and price. We believe
we can successfully compete based upon the usability and price of the Macromedia Contribute product, strong brand
among users and integration with other Web content management components.
In multimedia content authoring, our Director product faces competition from a variety of multimedia content
authoring tools. Competition is based on the quality and features of products, ease-of-use and price. We believe we
have a strong product and can successfully compete based upon the quality and features of the Macromedia Director
product, its strong brand among users, and its widespread adoption among content developers and publishers.
In technical Web authoring and publishing, our Macromedia RoboHelp product faces competition from large-
scale Web publishing systems, XML-based Web publishing companies, as well as lower-end publishing products
such as Microsoft Word. Competition is based on the quality and features of products, the level of customization and
integration with other publishing system components, the number of hardware platforms supported, service, and
price. We believe we can successfully compete based upon the quality and features of the Macromedia RoboHelp
product.
Our Macromedia JRun product competes with large Java application server vendors as well as products
available at no cost including the Tomcat Java Servlet Engine provided by the Apache Foundation.
OPERATIONS
Marketing and Sales
We market and distribute our products through sales channels, which include distributors, retailers, software
developers, systems integrators, ISV’s and VARs, as well as through OEM and hardware bundle customers. We also
market and license our products directly using our sales force and through our own Web site at www.adobe.com.
We support our worldwide distribution network and end-user customers with international offices around the
world, including locations in Australia, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark,
England, Finland, France, Germany, India, Ireland, Italy, Japan, Korea, Mexico, the Netherlands, Norway, Portugal,
Scotland, Singapore, Spain, Sweden, Switzerland and Taiwan.
We also license software with maintenance and support, which includes rights to upgrades, when and if
available, support, updates and enhancements.