Adobe 2005 Annual Report Download - page 10

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manage feedback from their colleagues in both real time and on-demand, and control how, when and by whom
information is accessed.
Our Acrobat family of products provides for the reliable creation and exchange of electronic documents,
regardless of platform or application source type. Users can collaborate on documents with electronic comments and
tailor the security of a file in order to distribute reliable Adobe PDF documents.
We offer three versions of Acrobat to meet the needs of our customers:
• Acrobat Elements ― a low-cost version of Acrobat that contains Adobe PDF creation features targeted for
enterprise knowledge workers. It provides easy, one-button Adobe PDF creation from Microsoft Office
applications such as Excel, Word and Outlook, allowing knowledge workers to reliably share electronic
documents within and outside the walls of their organization.
• Acrobat Standard ― targets business professionals with its Adobe PDF creation, collaboration, and digital
signature features. Workgroups and entire enterprises can utilize Acrobat Standard to implement electronic
document workflow solutions that improve business processes.
• Acrobat Professional ― contains expert features targeted for customers such as creative professionals, print
service personnel, IT personnel, engineers, architects and other similar users. They use Acrobat
Professional for advanced capabilities such as complex electronic document creation from multiple source
formats, pre-flighting of documents that are to be professionally printed, color separation preview and
output, electronic form creation, and one-button PDF creation from software applications such as
AutoCAD, Visio and Microsoft Project. Acrobat Professional also contains all of the features found in
Acrobat Standard.
In addition, from our Web site we offer a “Create Adobe PDF Online” subscription service which provides
knowledge workers with an easy way to create Adobe PDF documents without having to buy the desktop
application.
Our Breeze product line leverages the installation of Macromedia Flash Player on more than 98% of the
internet-connected PCs in the world and allows for knowledge workers to meet, present and train online in a live
format, or through on-demand, rich-media presentations which can be experienced at any time. It provides
capabilities via the Flash Player for live Web conferencing, as well as on-demand rich presentations. We believe the
use of Breeze increases the reach, effectiveness and usability of online communications at lower cost. Leveraging
existing infrastructure, users of Breeze can control Web communication costs across their enterprise. Our business
model allows for Breeze to be licensed as a server product and as a hosted service.
In fiscal 2006, we plan to continue to market the benefits of our Knowledge Worker Solutions to small and
medium-sized businesses, large enterprises, and government institutions around the world. With our Acrobat family
of products, we intend to continue to increase our seat penetration in these markets. We also intend to increase our
focus on vertical markets such as education, financial services, manufacturing, and the architecture, engineering, and
construction markets. To address the needs of the manufacturing market, we have launched a new version of
Acrobat called Acrobat 3D, which contains capabilities which enable document-based collaboration between
extended teams of designers and engineers. With our Breeze product line, we intend to increase awareness of our
solution in targeted horizontal markets such as training and marketing, as well as targeted vertical markets such as
manufacturing, financial services and telecommunications. Finally, during the course of fiscal 2006, we intend to
market the benefits of how our Acrobat and Breeze solutions can be used together to meet the synchronous and
asynchronous collaboration needs in the marketplace.
Knowledge Worker Solutions Products
Adobe Acrobat 3D — enables collaboration between extended teams of designers and engineers to more
securely and reliably communicate, visualize, and document architectural and manufacturing designs using 3D data;
allows users to insert and publish 3D designs from major CAD applications in Adobe PDF documents that can
easily be shared with suppliers, partners, and customers using the free Adobe Reader software.