Adobe 2005 Annual Report Download - page 17

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17
dynamically generate documents such as purchase orders, invoices, statements and checks which can then be
delivered via Adobe PDF, print, fax, e-mail and the Web.
Adobe Web Output Pak — a server-based software application for document generation; creates documents in
PDF and HTML for presentation on the Web, and in Wireless Markup Language (“WML”) for presentation to a
wireless device; allows users to personalize and control the look of documents based on the data the documents
contain.
Macromedia ColdFusion MX — provides a server-scripting environment and a set of features used by
organizations for building database-driven scalable applications that are accessible through Web browsers and the
Macromedia Flash Player; built on an open Java technology architecture and can be deployed on third-party Java
application servers that support the J2EE specification.
Macromedia Flex — provides a solution for enterprise programmers that build and deploy enterprise class RIAs
and leverage Adobe’s widely used Flash Player technology. The Flex Product line includes the Flex Framework and
compiler; Flex Builder, an Eclipse based IDE for designing, coding, debugging and deploying Flex applications; and
Flex Enterprise Services, a powerful server for connecting Flex applications to enterprise infrastructure, including
Web services, remote Java objects and real-time data and messaging systems.
Macromedia Flex Builder — bundled with Flex, Flex Builder is a new tool that can be used by designers and
enterprise developers for visually architecting and developing RIAs; tightly integrated with Flex, Flex Builder
provides features for quickly prototyping, coding, debugging and deploying Flash-based RIAs.
Other Business Segment
Our Other Business Segment contains several of our products and services which address market opportunities
ranging from the diverse publishing needs of technical and business publishing, to our legacy type and OEM
printing businesses, to new strategic opportunities such as OEM revenue generated from our desktop Adobe
Engagement Platform – which includes the ubiquitous Adobe Reader and Macromedia Flash Player clients. These
opportunities, and the products we offer to address them, are reviewed below in the following categories: Platform,
OEM PostScript, and Print and Classic Publishing.
Platform Opportunities
As previously discussed, central to our long term strategy is the creation of an Adobe Engagement Platform
which provides a development platform for delivering applications that dramatically improve how businesses
engage with people, processes and information. Today, our new Platform Business Unit focuses on the development
and delivery of this Adobe Engagement Platform, utilizing our universal Adobe Reader and Macromedia Flash
Player software. These solutions will ensure reliable, secure and rich application experiences across browsers,
operating systems and devices.
Based on how these solutions allow enterprises and government agencies to present, deliver, consume and
interact with information and content, there exists an opportunity to monetize the use of our Reader and Flash Player
software. While typically provided for free, the widely used nature of both desktop applications has created new
opportunities with partners whereby we can generate revenue based on the deployment of partner technology as part
of our Adobe Engagement Platform products.
In fiscal 2006, we will continue to explore monetization opportunities for our Adobe Engagement Platform
solutions, as well as focus on the long-term strategic goal of providing a single ubiquitous Adobe Engagement
Platform solution that combines Adobe Reader and Flash Player capabilities.
Platform Products
Adobe Reader ― software for reliable reviewing and printing of Adobe PDF files on a variety of hardware and
operating system platforms; when used with certain Adobe PDF files created with Adobe LiveCycle Reader
Extensions Server or Adobe Acrobat 7.0 Professional, Adobe Reader also can be used to enable collaborative