Adidas 2005 Annual Report Download - page 99

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95
Currency-Neutral adidas Sales Grow 2% in Europe
Sales for brand adidas in Europe increased 2% on a currency-
neutral basis due to strong momentum in the fourth quar-
ter of 2005, despite a tough retail market environment in
the region. In euro terms, revenues grew 3% to € 3.042 bil-
lion in 2005 from € 2.947 billion in 2004 with increases from
Germany, Italy and France more than compensating declines
in the UK and Iberia. In the region’s emerging markets, which
include Eastern European countries, the Middle East and
Africa, revenues continued to grow at strong double-digit
rates, with particularly robust gains in Russia, where sales
increased more than 40%. Increased focus on key accounts
and adidas own-retail activities were the main contributors to
growth in Europe.
adidas Sales in North America Increase 16% on a
Currency-Neutral Basis
On a currency-neutral basis, adidas sales in North America
increased 16% in 2005, reflecting double-digit sales increases
in each quarter as a result of the successful turnaround in the
region. In euro terms, revenues grew 16% to € 1.179 billion
from € 1.017 billion in the prior year. This underlying sales
performance reflects positive development in all major cat-
egories throughout the year and is evidence of our strong and
well-rounded product offering.
Currency-Neutral adidas Sales Grow 33% in Asia
In 2005, adidas sales in Asia grew 33% on a currency-neutral
basis, representing the most vigorous growth from a regional
perspective. This equates to an increase of 34% in euro terms
to € 1.300 billion from € 968 million in 2004. The impressive
sales growth was mainly driven by strong performance
in China, where sales nearly doubled in 2005. In addition,
continued double-digit sales increases in Japan, where
adidas became market leader for the first time, and nearly
all other countries in the region, led by South Korea and India,
contributed to this strong performance. This development
reflects the success of our Vision Asia initiative in the region.
adidas Business Performance
Q1 2004
Q1 2005
Q2 2004
Q2 2005
Q3 2004
Q3 2005
Q4 2004
Q4 2005
adidas Net Sales in Europe by Quarter € in millions
845
848
665
658
935
932
502
604
Q1 2004
Q1 2005
Q2 2004
Q2 2005
Q3 2004
Q3 2005
Q4 2004
Q4 2005
adidas Net Sales in Asia by Quarter € in millions
232
309
224
303
266
347
246
341
Q1 2004
Q1 2005
Q2 2004
Q2 2005
Q3 2004
Q3 2005
Q4 2004
Q4 2005
adidas Net Sales in North America by Quarter € in millions
243
279
265
277
299
347
211
276
Q1 2004
Q1 2005
Q2 2004
Q2 2005
Q3 2004
Q3 2005
Q4 2004
Q4 2005
adidas Net Sales in Latin America by Quarter € in millions
47
67
48
64
63
93
59
87
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