Adidas 2005 Annual Report Download - page 3

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Our Brand Portfolio
One of the key strengths of our Group lies in the
range of our brands. Each brand, with its own
distinct identity, is clearly focused to meet the
needs of a specifi c sector within the sporting
goods market. This differentiation is crucial and
helps us maximize our impact with consumers.
…
…
… adidas …
…
…
adidas Sport Performance
The largest adidas division (78% of adidas sales)
features highly innovative products for athletes around
the world. Technological innovation and a commitment
to performance are the cornerstones of this division.
adidas Sport Heritage
Once innovative, now classic, always authentic. The
Sport Heritage division (22% of adidas sales) extends
the unique and authentic heritage of adidas to the
sports lifestyle market.
adidas Sport Style
The Y-3 collection, designed in collaboration with Yohji
Yamamoto, represents the future of sportswear: an
original blend of sport, fashion and fi ne craftsmanship.
With adidas Sport Style, we address the cosmopolitan,
fashion-conscious consumer.
…
…
… TaylorMade-adidas Golf …
…
…
TaylorMade
TaylorMade offers a full range of golf hardware and
accessories. It is a leader in the industry and the
number one supplier of metalwoods.
adidas Golf
adidas Golf is a leading supplier of high-quality golf
footwear and apparel.
Maxfl i
Maxfl i designs and develops premium golf balls and
golf accessories.