Adidas 2005 Annual Report Download - page 35

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31
Corporate Mission Statement
…
…
… We are consumer focused …
…
…
that means we continuously improve the quality,
look, feel and image of our products and our organizational structures to match and
exceed consumer expectations and to provide them with the highest value.
…
…
… We are innovation and design leaders …
…
… who seek to help athletes of all skill levels
achieve peak performance with every product we bring to market.
…
…
… We are a global organization …
…
… that is socially and environmentally responsible,
creative and fi nancially rewarding for our employees and shareholders.
…
…
… We are committed …
…
… to continuously strengthening our brands and products to
improve our competitive position and fi nancial performance.
…
…
… In the medium term …
…
…
we will extend our leading market positions in Europe
and Asia, expand our share of the US footwear market and be the fastest growing
major sporting goods supplier in Latin America. The resulting top-line growth,
together with strict cost control and working capital improvements, will drive
overproportionate earnings growth.