Adidas 2005 Annual Report Download - page 66

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62
…
…
… Project Fusion
The world’s first completely integrated training system, Project
Fusion, incorporates Polar heart rate, speed and distance
monitoring equipment into adidas apparel and footwear. Special
fibers bonded onto adidas tops work in conjunction with Polar’s
WearLink™ technology to eliminate the need for a separate
chest strap to monitor heart rate. In addition, the adiStar®
Fusion shoe has a strategically placed cavity in the midsole
which houses the light Polar s3 Stride Sensor to measure speed
and distance. All the data is sent to the Polar RS 800 wrist-
mounted running computer, which easily displays and records
the information in real time. The integration simplifies use
and increases comfort for athletes. Project Fusion will be
brought to market in fall 2006 and highlights the importance
of our strategic partnership with Polar.
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