Adidas 2005 Annual Report Download - page 177

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173
Inverted Cone Technology
The Inverted Cone, which is milled directly onto the inner side of the clubface, increases the
size of the club’s COR Zone. ICT allows a larger area of the face to deliver consistently higher
ball speed, resulting in consistently longer drives.
Modular Football Boot
This football boot concept allows players to customize, adapt and tune their boots to any
weather, any pitch and their very own personal style.
Movable Weight Technology™
Movable Weight Technology™ allows the golfer to adjust the center of gravity in the clubhead
by moving two weight cartridges. This gives the player the power to change the fl ight of the ball
by making the club draw-enhancing or neutral.
Own-Retail Activities
Sales directly generated through a store operated by adidas. adidas own retail includes con-
cept stores, concession corners, e-commerce and factory outlets.
Predator® Elements
adidas’ football boot technology that uses strategically placed rubber elements. The Power
Zone features strategically placed vertical rubber elements on top of the forefoot which give
more power behind every shot. The Swerve Zone features strategically placed rubber elements
at the side of the football boot. The elements give every shot and pass the swerve and control.
rac™
TaylorMade’s rac™ technology helps to channel impact energy to strategic areas of the club-
head, promoting an outstanding feel. It is the base technology of all of TaylorMade’s irons.
RE*AX Technology
TaylorMade RE*AX shaft features a technology developed by Fujikura, maker of the No. 1 shaft
on the PGA Tour. This technology reduces ovaling and creates greater stability from the top of
the shaft to the tip.
Standards of Engagement
Set of guidelines for our suppliers that set minimum social, environmental and health and
safety standards we expect them to achieve.
TaylorMade Launch Control (TLC)
TLC gives players the freedom to change the driver’s launch conditions by redistributing four
interchangeable weights in a variety of ways. This gives golfers the power to choose from a
range of launch conditions, promoting consistently longer and straighter shots.
Thermal Bonding Technology
Thermal bonding interlocks the fi bers of a football through the use of heat energy. The heat
in the thermal bonding process softens the surface of the fi ber. At the melting point, fi bers
in contact with each other will form strong bonds, which hold the fabric together. As a result,
footballs are more consistent in shape. Thermal bonding serves as replacement technology
for hand-sewn footballs.
Vision Asia
Vision Asia is an internal strategic program based on six pillars to drive sales and profi tability
in Asia. Our focus is to deliver a real competitive advantage and cover the challenges of growth,
retail development, sourcing capabilities, marketing effi ciency and the competition for talents,
in which we are engaged in this region.
World Class Supply Chain
World Class Supply Chain is an internal project to improve our end-to-end business perfor-
mance allowing us to respond to market needs in a more meaningful and differentiated way.
Supplementary Information Industry and General Glossary
adidas Group Specifi c Glossary