Adidas 2005 Annual Report Download - page 72

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68
…
…
… adidas +10
In the run-up to the 2006 FIFA World Cup™, “+10” is the kick-off
for adidas’ biggest event-driven marketing effort ever. The
campaign celebrates what the individual can do for the team and
what the team can do for the individual stars. Only when
individuals work together within, and for, the team will they be
able to achieve impossible results. The campaign combines
striking images of black and white portraits with national colors
and features over 25 players. The executions will be displayed
in a significant outdoor campaign that includes giant poster sites
throughout the world featuring local players. These images
are only the first step of a three-phase campaign which will be
expanded on the way towards the 2006 FIFA World Cup™.
Group Activities