eTrade 2002 Annual Report Download - page 47

Table of Contents
Index to Financial Statements
RESULTS OF OPERATIONS
Key Performance Indicators
The following tables set forth several key indicators used by management to measure our performance during the three years ended December
31, 2002, December 31, 2001 and September 30, 2000 (dollars in thousands, except cost per net new account, average assets per household and
average commission per brokerage transactions):
December31, September30,
2000
Percentage Change
2002
versus 2001 2001
versus
2000
2002 2001
Active brokerage accounts (1)(2) 3,690,916 3,511,941 3,027,362 5% 16%
Active banking accounts (3) 511,298 490,913 288,073 4% 70%
Total active accounts 4,202,214 4,002,854 3,315,435 5% 21%
Assets in brokerage accounts (2) $ 35,116,929 $ 44,764,197 $ 61,249,949 (22)% (27)%
Deposits in banking accounts 8,400,333 8,082,859 4,630,068 4% 75%
Total assets/deposits in customer
accounts
$ 43,517,262 $ 52,847,056 $ 65,880,017 (18)% (20)%
Total customer households 3,132,024 3,005,021 NotAvailable 4% NotAvailable
Average assets per household $ 13,894 $ 17,586 Not Available (21)% Not Available
Net new global brokerage accounts
(1)(2)
178,975 315,549 1,459,969 (43)% (78)%
Net new banking accounts (3) 20,385 128,296 190,671 (84)% (33)%
Total new accounts 199,360 443,845 1,650,640 (55)% (73)%
Cost per new account $ 365 $ 281 $ 263 30% 7%
Total brokerage transactions (2)(4)(5) 22,152,137 28,231,162 42,560,692 (22)% (34)%
Daily average brokerage transactions
(2)(4)(5)
87,905 113,835 168,224 (23)% (32)%
Average commission per brokerage
transactions (2)(5)
$ 12.78 $ 13.38 $ 15.88 (4)% (16)%
(1) Brokerage accounts are considered active if the account has a positive asset balance, or if a trade has been made in the account in the past
sixmonths or if the account was opened in connection with a corporate employee stock benefit program. Customers may have separate or
multiple accounts for each relationship they maintain with us, including separate or multiple brokerage and banking accounts.
(2) Brokerage account, transaction and asset data includes domestic and international information.
(3) Bank deposit accounts are considered active if a customer account has been initially funded and the account is not considered abandoned
or dormant under applicable Federal and State laws, or the account has not been closed. Bank loan accounts are considered active if the
Company holds the underlying obligation or owns marketing rights to the account or customer.
(4) For fiscal 2001, four fewer trading days are included as a result of the market closure following the events of September11, 2001.
(5) Excludes transactions and associated revenues from professional trading related to our acquisition of E*TRADE Professional Trading,
due to the lack of comparability of their commission structure.
2003. EDGAR Online, Inc.