Whirlpool 2001 Annual Report Download - page 23

Download and view the complete annual report

Please find page 23 of the 2001 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

The
Whirlpool
brand
Calypso
wash motion clothes washer, a
top-loading washer, saves on
water, electricity and fabric wear.
The
KitchenAid
brand Professional
36-inch dual-fuel range meets the
demands of culinary enthusiasts
with a faster, even-cooking oven.
Already recognized for its major
and portable appliances,
KitchenAid
extends its brand name to top-of-
the-line kitchen utensils and textiles.
No more cramped sea of white
appliances. The Fabric Care Center
—
a new retail experience, showcases
Whirlpool
brand fabric care
products with expert assistance.
The
Whirlpool Gold
top-mount
refrigerator features superior
energy efficiency and contoured
door styling
—
plus an internal
water filtering and cooling system.
Whirlpool Corporation 2001 Annual Report 21
Today, thanks to these efforts, trade partners now have the
ability to save time and improve efficiency in conducting
routine business transactions with Whirlpool. For example,
equipped with a simple Internet Web browser, Whirlpool’s
trade partners can order products, download promotional
materials, or quickly obtain details about their account and
delivery status any time of the day. We intend to continue
developing new ways for trade partners and consumers to
better interact with Whirlpool and build stronger — and even
more rewarding — relationships in the future.
We anticipate 2002 industry unit shipments to increase
approximately 2 percent from 2001 levels. In this environ-
ment, Whirlpool will once again continue to introduce
unique products and services that create exceptional value
for consumers throughout North America, and set new
standards for the industry to follow. As our brands continue
to introduce innovative new products through our value-
added distribution network in 2002, our operations will
drive ongoing productivity and efficiency improvements
throughout the supply chain. As a result, we expect
Whirlpool North America to deliver another record year of
performance in 2002.